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Lead Generation in the Age of the Self-Directed Buyer

by on Feb 10, 2014

  • 781 views

Today, your buyers are more likely than ever to ignore your lead gen efforts, research your product on their own, and reach out to you once they’re already ready to buy. In this climate, what does ...

Today, your buyers are more likely than ever to ignore your lead gen efforts, research your product on their own, and reach out to you once they’re already ready to buy. In this climate, what does it take to run an effective lead generation program?

Join Jon Miller, VP Marketing and co-founder at Marketo, to discuss this important issue that can make or break Marketing’s credibility. You’ll learn:

• The latest technologies that are transforming lead generation practices
• Methodologies for increasing conversion rates
• The right metrics by which to measure, test, and optimize your lead generation campaigns
• How and why to map out your lead’s buying journey, including hand-off to sales

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