Customer Success Story: Curves - Jacob Stark
 

Customer Success Story: Curves - Jacob Stark

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Jacob Stark, Director of Digital Strategy at Curves, shares how Marketo's marketing software has benefited him and his company.

Jacob Stark, Director of Digital Strategy at Curves, shares how Marketo's marketing software has benefited him and his company.

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Customer Success Story: Curves - Jacob Stark Customer Success Story: Curves - Jacob Stark Presentation Transcript

  • Page 1 © 2014 Marketo, Inc.#MKTGNATION14 Jacob Stark Director of Digital Strategy Curves | Jenny Craig
  • Page 2 © 2014 Marketo, Inc.#MKTGNATION14 • Communication beyond 9-5 • Right message, right person, right time • Profit-driven marketing Why Marketing Automation
  • Page 3 © 2014 Marketo, Inc.#MKTGNATION14 • Today’s thought leader? • Tomorrow’s innovator? • Don’t delay the inevitable How to Evaluate & Choose a Platform
  • Page 4 © 2014 Marketo, Inc.#MKTGNATION14 • Marketing • IT • Operations/Sales • Leadership Earning Buy-In From Peers
  • Page 5 © 2014 Marketo, Inc.#MKTGNATION14 Why Curves Chose Marketo +
  • Page 6 © 2014 Marketo, Inc.#MKTGNATION14 • What to expect • Make life easier… • Get conversational Getting Setup
  • Page 7 © 2014 Marketo, Inc.#MKTGNATION14 Getting Help
  • Page 8 © 2014 Marketo, Inc.#MKTGNATION14 Digging Deeper
  • Page 9 © 2014 Marketo, Inc.#MKTGNATION14 Invest Your Time
  • Page 10 © 2014 Marketo, Inc.#MKTGNATION14 Plan Your Work… Work Your Plan
  • Page 11 © 2014 Marketo, Inc.#MKTGNATION14 The Success Curves Has Seen
  • Page 12 © 2014 Marketo, Inc.#MKTGNATION14 • Better tracking • Increased flexibility • More personal • Doubled conversion rate • Everyone wants in The Success Curves Has Seen
  • Page 13 © 2014 Marketo, Inc.#MKTGNATION14 Q&A Jacob Stark Director of Digital Strategy Curves | Jenny Craig @kratSbocaJ linkedin.com/in/kratSbocaJ