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Buyer Legends - Jeffrey Eisenberg

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Jeffrey Eisenberg, Author and Marketing Thought Leader, discusses the innovative business process called Buyer Legends and explains how to use storytelling techniques to map the critical paths a …

Jeffrey Eisenberg, Author and Marketing Thought Leader, discusses the innovative business process called Buyer Legends and explains how to use storytelling techniques to map the critical paths a prospective buyer might follow on their journey to becoming a buyer.

Published in: Marketing, Business, Career
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