The way we make buying decisions has changed. With so many channels though which to gather information, buyers spend a lot more time educating themselves before they’re ready to engage with a sales representative. This change in buying behavior presents both challenges and opportunities for today’s sales organizations. One way that companies are meeting this challenge head on and thriving in this new world is to leverage marketing automation technology. In this session, we’ll explore 5 ways that marketing automation helps sales teams close more business, more quickly.
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