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How to Use Social Media to Connect with Your Community, Build Relationships, and Win Deals

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Social media is (still) hot. It seems just about every human being - and every business - has jumped on the social media wagon. However, many people (and companies) are simply using social channels as …

Social media is (still) hot. It seems just about every human being - and every business - has jumped on the social media wagon. However, many people (and companies) are simply using social channels as another platform from which to shout their message. This cutting edge webinar with DJ Waldow, Digital Marketing Evangelist at Marketo, will show you that if you really want to see positive return from your social media efforts, you must first connect with your community and build relationships. If you successfully do this, your community will help market (and sell) your product or service.

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  • 1. Type your answer in the chat!
  • 2. How To Use Social Media to Connect with Your Community, Build Relationships, and Win Deals DJ Waldow Digital Marketing Evangelist at Marketo December 18, 2013 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 3. DJ Waldow Digital Marketing Evangelist Marketo @djwaldow © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 4. Yes.
  • 5. Social media is hot.
  • 6. Over half of Americans have a profile on a social networking site
  • 7. [Audience Poll] Page 10 © 2013 Marketo, Inc. 10 Marketo Proprietary and Confidential
  • 8. Page 11 © 2013 Marketo, Inc. 11 Marketo Proprietary and Confidential
  • 9. Page 12 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 10. My MOM is on Facebook.
  • 11. 1/3 of status updaters post updates using the services website nearly every day.
  • 12. 55% of cell phone owners say that their phone is a smartphone.
  • 13. What is social media?
  • 14. Nope.
  • 15. Nope. Those are just social media tools.
  • 16. Social
  • 17. Social. Yes.
  • 18. Social. Yes. But none of those are social media.
  • 19. Media
  • 20. Media. Yes.
  • 21. Media. Yes. But none of those are social media.
  • 22. Social Media
  • 23. Page 48 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 24. Does anyone know … ? Page 49 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 25. Page 50 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 26. Page 51 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 27. Page 52 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 28. Page 53 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 29. Page 54 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 30. Page 55 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 31. Building relationships through social media is like making a mojito
  • 32. It’s not the job for a novice.
  • 33. Instead, it takes a trained professional … and time… and patience.
  • 34. So … where to start? Page 59 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 35. The SECRET to building relationships through social media Page 60 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 36. Page 61 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 37. Page 62 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 38. Page 63 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 39. But what does an online smile look like? Page 64 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 40. No really … what does an online smile look like? Page 65 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 41. Page 66 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 42. Page 67 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 43. Page 68 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 44. What ARE the (awesome) contents? Page 69 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 45. Page 70 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 46. Page 71 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 47. Page 72 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 48. Page 73 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 49. Immediate response Page 74 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 50. Humor / Human Page 75 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 51. Helpful Selling Page 76 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 52. More Helpful Selling + Humor / Human Page 77 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 53. Page 78 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 54. Page 79 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 55. Page 80 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 56. Marketo umbrellas lighting the way ! Page 81 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 57. Page 82 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 58. Page 83 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 59. Page 84 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 60. Page 85 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 61. Just this morning … Page 87 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 62. Page 88 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 63. Page 89 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 64. Page 90 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 65. Page 91 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 66. Page 92 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 67. 5,507,089 impressions 13,198 clicks 844,714 people reached Page 93 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 68. Page 95 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 69. Page 96 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 70. Page 97 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 71. Page 98 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 72. Page 99 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 73. Gary Vaynerchuck
  • 74. Page 103 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 75. Page 104 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 76. 42 seconds later … Page 105 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 77. 42 seconds later … Page 106 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 78. Page 107 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 79. Page 108 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 80. The Secret Sauce “The incredible brand awareness and bottomline profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.” -Gary Vaynerchuck in Jab, Jab, Jab, RIGHT HOOK
  • 81. marketo.com/cheat-sheets/online-community/ Page 110 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 82. marketo.com/definitive-guides/social-marketing/ Page 111 © 2013 Marketo, Inc. Marketo Proprietary and Confidential
  • 83. QUESTIONS? Page 112 © 2013 Marketo, Inc. Marketo Proprietary and Confidential