Your blog is a critical channel for inbound marketing efforts, lead generation, brand awareness, and more. But how do you get more content? And how can you get internal subject matter experts to contribute their thought leadership? You need to build an internal blogging program that actually works and gets people excited to contribute.
Dayna Rothman, Sr. Content Marketing Manager at Marketo, will show you:
• How to build a blogging program step-by-step
• How to incentivize your writers and get them to contribute
• How to evangelize your program internally
• How to provide expert resources so your bloggers succeed
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