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How Citrix Tackled Global Marketing Budgets to Make Spending Oversight a Reality
 

How Citrix Tackled Global Marketing Budgets to Make Spending Oversight a Reality

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Watch this webinar with two Citrix executives as they explain why getting a handle on global marketing spend was a business imperative and how they did it.

Watch this webinar with two Citrix executives as they explain why getting a handle on global marketing spend was a business imperative and how they did it.

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  • From a pure numbers perspective Citrix is hitting on all cylinders. At the end of 2012, we generated $2.6 billion in revenue and increased our total employee count to over 8,000 talented and passionate people. We’re also now a strategic provider of software solutions for more than 250,000 customersAnd we’ve built a veritable army of business partners and systems integrators to assist you on your journey to mobility…and beyond.Transition: But what’s more exciting for us as a company is our market position.
  • In fact, we’re in the top 2 in almost every major market that we serve.Including #1 in desktop virtualization with the award-winning XenDesktop and #2 with our leading enterprise cloud networking platform – NetScaler. We’ve also established the early lead in building cloud infrastructure with Citrix CloudPlatform, which already powers many of the largest and most successful clouds in the world and we’ve reached a major milestone in collaboration, with GoToMeeting leap-frogging the competition to secure the #2 spot in web collaboration.As 2013 continues, you’ll see us stepping into a top position as one of the most complete enterprise mobility management players in the market with our XenMobile product line. Transition: And this shows in the financial growth we’ve seen as a company.
  • LMS overview – front end to our Lead Funnel global system.
  • In this Geo there is a dedicated Budget Administrator that managesall of the process from a reporting out of COBS and SAP.The cost center owners do the Web Reqs but from there the BudgetAdministrator takes over the process, tracking and reporting.
  • Remove MFM and spell out:Marketo Financial Management
  • Remove MFM and spell out:Marketo Financial Management
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  • Increase alignment and visibility of marketing spend as it relates to Demand Gen strategy (Attributes and variance target to be set by Demand Gen)Reduce time spent creating and managing plans, budgets, reports, and reconciling with finance by 50%