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Guide Prospects Through the Buying Journey with Marketing Automation

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So, you've heard the buzz around marketing automation and how it can help optimize your marketing efforts. But have you seen it in action? Join this session with Michael Berger, Director of Product …

So, you've heard the buzz around marketing automation and how it can help optimize your marketing efforts. But have you seen it in action? Join this session with Michael Berger, Director of Product Marketing at Marketo, as he gives an up-close and exciting look into how Marketo’s Customer Engagement Platform helps marketers take potential buyers by the hand and guides them smoothly across their buying journey in a highly-personalized and relevant way.

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  • Who researches, influences or selects?
    Is there a typical buying process?
    Where do they
  • We hear a lot about “right message to the right person at the right time”, well that’s really what personalizing a buyer’s journey is all about. So how does the system help a marketer do this at scale
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