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Graduating from Email Marketing to Marketing Automation

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Join Jon Miller, Marketo's VP of Content and Web Strategy, and Stephanie Miller, VP of Member Relations at the Direct Marketing Association and learn: …

Join Jon Miller, Marketo's VP of Content and Web Strategy, and Stephanie Miller, VP of Member Relations at the Direct Marketing Association and learn:

- What really causes people to convert through email
- Why ongoing relationship building is more effective than batch and blast
- What marketing automation is, and how it differs from email marketing
- Top signs your company may need to switch to marketing automation

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