Around the World at the Speed of Light: Navigating the Digital Advertising Landscape

Like this? Share it with your network

Share

Around the World at the Speed of Light: Navigating the Digital Advertising Landscape

on

  • 10,717 views

Today, marketers can transmit information almost instantaneously — at nearly 300,000km per second, we’re close to transmitting data at the speed of light. This means that you can disseminate ...

Today, marketers can transmit information almost instantaneously — at nearly 300,000km per second, we’re close to transmitting data at the speed of light. This means that you can disseminate digital marketing messages halfway around the globe, just as quickly as you can send one to the next town over. Technology has opened up a whole new world of possibilities (and potential market share) for digital marketers.

At Marketo, we’ve stretched our wings into a number of new countries recently, and we’ve worked to navigate these new landscapes with a true understanding of our global audience. Before you take your digital marketing global, you need to know how your new audience is researching and purchasing products online.

If your’re marketing on social, you’ll want to know which countries use social channels like Facebook and YouTube the most. How much money do consumers in France and Spain spend via mobile? What percentage of ad budget do marketers in China spend on banner ads, keyword search, or video? How should you market differently to audiences in the US, versus those in Canada?

Check out our new infographic to get started with global digital marketing today:

Statistics

Views

Total Views
10,717
Views on SlideShare
10,684
Embed Views
33

Actions

Likes
28
Downloads
31
Comments
1

8 Embeds 33

https://6063706977412932573_bbd52b6cf9bc0cb5a707949777b963875d348abe.blogspot.com 8
http://www.google.com 7
https://twitter.com 6
http://www.pinterest.com 4
http://www.change24h.net 4
https://draft.blogger.com 2
http://slideshare.neatcn.com 1
https://home.jolicloud.com 1
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Around the World at the Speed of Light: Navigating the Digital Advertising Landscape Infographic Transcript