You’ve created a new white paper, now what? Listing it on your website is just the start. Learn best practices for business marketers to promote their content to create awareness and drive demand. This session won’t just focus on the basics, instead it will reinforce best practices while giving creative tips and tricks to get more out of every piece of content written. Attendees should expect to walk away with new ideas for social media, content repurposing, and word-of-mouth campaigns.