Buying has changed. Gone are the days when a prospect immediately engaged a sales rep to investigate a product or service. Today, they're learning a great deal through other channels, such as your company website, social networks, and other 3rd party information sources, before picking up the phone to call sales. Thriving in this new world requires large enterprises to change the way they are engaging their audience members, as well as the processes involved.
Watch Steven Pepe, Digital Marketing Leader at GE Water, and Mike Berger, Director of Product Marketing at Marketo, as they show you how you can:
-Optimize marketing processes for revenue generation
Strengthen alignment between sales and marketing
Create an engagement strategy based on new buyer behavior