The document describes SmartBear Software's implementation of Marketo as their marketing automation system. SmartBear merged three companies - AutomatedQA, AlertSite, and Eviware - and needed to unify their disparate marketing processes. They implemented Marketo to provide a scalable system that could handle their aggressive growth plans. Marketo met their requirements like integration capabilities, tracking, reporting and analytics. The implementation tips they provided emphasized simplification, standardization, documentation and training their sales team on the new system and processes.