From Email to Advocates: How to Amplify Your Marketing with Social

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There are many factors required for a successful marketing campaign, but if you aren't enabling your advocates to share your content and messages, you're missing a huge opportunity to drive awareness, social engagement, and website traffic. In today's socially-connected world, its more critical than ever that marketers maximize their social reach to amplify their marketing messages and credibility.

Listen in as DJ Waldow, Digital Marketing Evangelist at Marketo, and Gregory Shove, Founder and CEO at SocialChorus, demonstrate how to create emails that encourage social sharing, and how to develop an advocacy program that can transform your customers into advocates.

You'll learn how to:

-Encourage advocates to share content from existing email campaigns
-Leverage marketing automation data to find existing advocates
-Empower advocates to create and share brand content

Published in: Technology, Business
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  • DJ and Greg fun facts:DJ – his son’s middle name is VikingGreg -
  • We believe that buying has changed forever.Not that long ago, there were few 3rd party sources of information – information scarcity – which meant that a buyer had to get most of their information from sales. It also meant we lived in a world of attention abundance, with fewer channels competing for a buyer’s attention. But now, there is an explosion of readily available information— so much that 90% of the data in the world today has been created in the last two years alone.All this data = buyers today are more empowered. The Web provides them with instant information gratification. They can access detailed specs, pricing, and reviews about goods and services 24/7 with a few flicks of their thumbs. Meanwhile, social media encourages them to share and compare, while mobile devices add a wherever/whenever dimension to every aspect of the experience. Result: Forrester Reports that 65-90% of buying process is complete when consumer walks into store/branch/dealer, or contacts sales. This translates to an organizational power shift from Sales to Marketing, and a corresponding responsibility shift to Marketing for a much greater share of the buying cycle.All this requires deep changes in how we market.
  • add slide before – three kinds of advocates giving context
  • website traffic, sign up and buy
  • Our average, an advocate participates once per month and engages 5 fans or followers with each action. Using 144 as the average number of fans/followers, the total potential reach of for any 1 advocate over a 12 month period is is 10,368. Multipled by 1000 (the average size of a successful consumer advocacy program), the average consumer advocate marketing program can reach over 10.3MM of your customers' friends/fans/followers over a 12 month period. We can tailor the content that we provid advocates to share so that when their audiences click-through, we send them to the desired environment: website homepage, special offers, purchase funnel, Facebook page, etc.
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