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Everything You've Always Wanted to Know About Marketing Automation

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See this presentation by Jon Miller, VP of Marketing at Marketo, to learn everything you've always wanted to know about marketing automation.

See this presentation by Jon Miller, VP of Marketing at Marketo, to learn everything you've always wanted to know about marketing automation.

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  • Stalling techniques – ask people where they are logging in from, what do you see out window, etc.Then call people’s names out…, welcome “Joe from X”
  • Let’s do an exercise. Raise your hand if your company has the ability to send marketing emails.I mean it. Don’t just sit there – really, raise your hand. This one’s easy. I’ll wait.
  • OK. Now, keep it raised if your company can easily create new landing pages for each campaign. Is it still up?
  • Now keep it raised if your marketing team can set up all the emails for an event before it starts, and let it run ‘lights-out’. No one looking. All parts whirring—and working.Yes, I know—that one’s a little trickier. Just a few more. I know your arm may be getting tired.
  • Do you have the ability to look at a list of potential customers and prioritize them based on fit with your business and likelihood to buy? Can you filter leads by level of engagement and interest in your brand? Is your hand still up?
  • Last question. Keep your hand raised if you can measure the revenue contribution of each of your marketing programs.
  • If your arm is still up, you probably already know what marketing automation is and you are using it effectively. Congrats! Give yourself a fist pump, and go ahead and grab a cup of coffee for 5 min.Everybody else… listen on, marketing automation 101.
  • Let’s begin with a definition…
  • Also web visitor tracking
  • And nurture! And lifetime value / engagement
  • We’ve talked about what it is, now let’s talk about what it’s not.Automate as a word sounds mechanical.
  • Poor events that don’t go well
  • Industry is optimized to be “easy to buy” for marketers used to buying programsNot typically based on # emails
  • So there you have it: everything you ever wanted to know (and then some) about marketing automation. Whether your company’s annual revenue is $100 billion or $5 million—or even less— marketing automation is the technology that will propel your business into the new era of relationship-based marketing with quantifiable results.
  • So there you have it: everything you ever wanted to know (and then some) about marketing automation. Whether your company’s annual revenue is $100 billion or $5 million—or even less— marketing automation is the technology that will propel your business into the new era of relationship-based marketing with quantifiable results.
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