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Engagement Marketing: Creating Conversations that Cut Through the Noise

by on Jun 24, 2013

  • 1,063 views

Your audience has their marketing shields up. How do you, as a marketer, cut through the noise and engage potential customers? The answer is though engagement marketing, which uses dialogue to foster ...

Your audience has their marketing shields up. How do you, as a marketer, cut through the noise and engage potential customers? The answer is though engagement marketing, which uses dialogue to foster a conversation with your customers. This requires the marketer to “listen” to the customer across multiple channels and respond appropriately. This kind of two-way conversation is more engaging and more effective at helping you build compelling, trusted relationships with both your potential and current customers.

Watch this eye-opening webinar on this increasingly relevant marketing topic, and learn how to use these techniques for more effective, engaging marketing. We'll explore:

• What engagement marketing is
• How dialogues are created
• The importance of taking the dialogue across channels
• The unique benefits of engagement marketing
• Examples of engagement marketing at work

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