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Digital Influencer Marketing for Brands infographic


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  • 1. Digital influencers are leaders within their communities, with powerful social networks and industry-wide credibility. That means they can be a critical part of your marketing strategy. If you’re a brand looking to connect with one, you’re in the right place. Getting In With The “In Crowd” Digital Influencer Marketing for Brands DIGITAL INFLUENCE IS THE ABILITY TO CREATE AN EFFECT, CHANGE OPINIONS AND BEHAVIORS, AND DRIVE MEASURABLE OUTCOMES ONLINE, AND IS LARGELY THE RESULT OF SOCIAL NETWORKING. Seek relevant influencers in the field you want to reach, and build a relationship that outlasts the brand campaign. Connecting Your Brand with Digital Influencers Coinciding with the new Wizarding World of Harry Potter park opening, Universal Studios hosted a private screening with the park developers, inviting seven of the series’ most influential bloggers and fan site owners. Those seven influencers sparked conversation among an estimated 350 million people through their fan sites and blogs. A Leadtail and PunchTab report notes Twitter’s top marketing influencers most retweeted by digital marketers. Check out the top 8, ordered by number of Twitter followers at time of publishing: Dozens of “mommy bloggers” decorated Chicken Nuggets as Christmas trees, reindeer, and snowmen during the holidays, sharing the creations across their social networks. The nugget-decorating extravaganza garnered 8.8 million social impressions, beating the initial goal by 70%. Influencers and Brands Join Forces Top Digital Marketing Influencers UNIVERSAL STUDIOS TYSON FOODS Your brand has enormous potential for successful digital influence. Reach out to digital marketing influencers in the social spheres you want to engage with, and start building relationships today. SOURCES:,,,,,,, Leadtail, Punchtab 65% of brands participate in digital influencer marketing.65% 92% of consumers trust their friends and family more than ads, and they’re much more likely to make purchases based on recommendations than billboards. 92% Reach: Note an influencer’s popularity or number of followers on social networks. How far will the information he or she disseminates go, and which particular audiences will he or she reach? Relevance: Examine an influencer’s expertise and the types of social communities this influencer is a part of. How does his or her expertise align with your own positioning? Resonance: Observe the typical duration, rate, and level of interactivity around an influencer’s content or conversations. How long do his or her posts stay alive in social streams? Target relevant influencers based on the three R’s. Partner with influencers the right way. 61% 50% of influencers say brands contact them for their access to certain audiences. of influencers report irrelevant pitches cause most unsuccessful branding opportunities. Once you’ve built a relationship, trust your influencers to tell your brand’s story in their own words. According to the 2013 Technorati report, 86% of digital influencers also have a blog. Where do you find influencers? Here's where influencers are most socially active: Has account Posts more than once per week Facebook 92% 83% Twitter 88% 71% LinkedIn 76% 27% YouTube 74% 7% Google+ 74% 26% Pinterest 50% 18% Instagram 37% 14% Work closely with influencers to create a message that is tailored for both your and their audience. Compensate your influencers for their time. Treat your influencers with respect and maintain your relationship with them. @GuyKawasaki Guy Kawasaki Chief Evangelist of Canva 1.4M followers @MarketingProfs Ann Handley Chief Content Officer at MarketingProfs 238K followers @jaybaer Jay Baer President of Convince & Convert 119K followers @ValaAfshar Vala Afshar Chief Marketing Officer at Extreme Networks 32.6K followers @chrisbrogan Chris Brogan CEO of Human Business Works 282K followers @jowyang Jeremiah Owyang Founder of Crowd Companies of Canva 150K followers @leeodden Lee Odden CEO of TopRank Online Marketing 68.6K followers @briansolis Brian Solis Principal at Altimeter Group 23K followers of influencers express frustration when brands ignore their ideas about content that works for their audience. of influencers report that brands expect them to donate their time for free. Even if you aren't paying your influencers money, find other ways to incentivize the partnership. of influencers state it is a major pain point when brands do not come through with the negotiated payments or products. 38% 68% 24%