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Infuse Innovation into Demand Generation

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This case study explores how Marketo’s demand generation resources created 400% more sales-ready leads for ShipServ, a company that connects buyers and sellers of ship supplies. Marketo increased …

This case study explores how Marketo’s demand generation resources created 400% more sales-ready leads for ShipServ, a company that connects buyers and sellers of ship supplies. Marketo increased ShipServ’s online presence with aggressive marketing automation, lead scoring, lead nurturing and social media marketing campaigns. Marketo helped ShipServ refine their content marketing techniques and their landing page optimization campaign was so successful that the average amount of time spent on their website increased by 25%.

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