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Creating Content that Converts: Content Marketing for Lead Generation
 

Creating Content that Converts: Content Marketing for Lead Generation

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Does your marketing team dedicate time to creating compelling content that improves your company’s industry credibility? Do you effectively engage the right prospects with relevant resources? Do ...

Does your marketing team dedicate time to creating compelling content that improves your company’s industry credibility? Do you effectively engage the right prospects with relevant resources? Do your campaigns target key business segments and drive revenue? Attend this webcast and learn how to construct a solid knowledge of content marketing, match buyer personas with the appropriate marketing materials, and improve ROI.

Join Dayna Rothman, Content Marketing Manager at Marketo, as she discusses:
• How to create a rockstar content marketing team
• The six rules of content marketing for lead generation
• Best practices for creating high impact content campaigns
• The three “R’s” of content marketing optimization
• Measuring the ROI of content marketing

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  • Content kind of a big deal
  • Old sales
  • Information abundance
  • But your content strategy looks like tumbleweeds--
  • Content kind of a big deal
  • Content kind of a big deal
  • Content kind of a big deal
  • Content kind of a big deal
  • Content kind of a big deal
  • Snowball effect. Long term effort having higher gains.