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Creating Content that Converts: Content Marketing for Lead Generation

by on Jun 17, 2013

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Does your marketing team dedicate time to creating compelling content that improves your company’s industry credibility? Do you effectively engage the right prospects with relevant resources? Do ...

Does your marketing team dedicate time to creating compelling content that improves your company’s industry credibility? Do you effectively engage the right prospects with relevant resources? Do your campaigns target key business segments and drive revenue? Attend this webcast and learn how to construct a solid knowledge of content marketing, match buyer personas with the appropriate marketing materials, and improve ROI.

Join Dayna Rothman, Content Marketing Manager at Marketo, as she discusses:
• How to create a rockstar content marketing team
• The six rules of content marketing for lead generation
• Best practices for creating high impact content campaigns
• The three “R’s” of content marketing optimization
• Measuring the ROI of content marketing

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