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Creating Content that Converts
 

Creating Content that Converts

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Creating Content that Converts: Lean Content Marketing for Lead Generation ...

Creating Content that Converts: Lean Content Marketing for Lead Generation

Everyone is talking about content marketing. However, many businesses struggle to get started, build their team, and create enough engaging content to fuel their lead generation strategy. Attend this webinar and learn how to construct a solid content marketing plan that converts.

Join Dayna Rothman, Content Marketing Manager at Marketo as she discusses:

• How to create a rockstar content marketing team
• How to do more with less by using lean content marketing techniques
• How to build your content marketing planned based around themes and personas
• Examples from Marketo’s own content marketing successes
• The 3 R’s of content marketing optimization
• How to leverage content throughout the customer lifecycle
• Measuring ROI of content marketing

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  • Content kind of a big deal
  • Old sales
  • Information abundance
  • In traditional marketing, companies needed to rent (or beg) attention from other people’s media. Whether it’s a display ad on a website, a booth at a tradeshow, or an email sent to a third-party list, companies are essentially “renting” attention that someone else built. This can be effective, but it’s also expensive – and become less effective with attention scarcity. In contrast, with inbound marketing, companies build up their own audience and attract their own attention. Marketing needs to become like a publisher. Build your own audience and attention. Examples:superbowl add, regular tradeshow booth = rented attention. Examples of owning: rockstar tour vs tradeshow booth; blog vs traditional PR; our weekly webinar
  • But your content strategy looks like tumbleweeds--
  • Content kind of a big deal
  • Content kind of a big deal
  • Content kind of a big deal
  • Content kind of a big deal
  • See customer preso
  • Content kind of a big deal
  • Content kind of a big deal
  • Snowball effect. Long term effort having higher gains.