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Creating Content that Converts

by on Jul 09, 2013

  • 1,421 views

Creating Content that Converts: Lean Content Marketing for Lead Generation ...

Creating Content that Converts: Lean Content Marketing for Lead Generation

Everyone is talking about content marketing. However, many businesses struggle to get started, build their team, and create enough engaging content to fuel their lead generation strategy. Attend this webinar and learn how to construct a solid content marketing plan that converts.

Join Dayna Rothman, Content Marketing Manager at Marketo as she discusses:

• How to create a rockstar content marketing team
• How to do more with less by using lean content marketing techniques
• How to build your content marketing planned based around themes and personas
• Examples from Marketo’s own content marketing successes
• The 3 R’s of content marketing optimization
• How to leverage content throughout the customer lifecycle
• Measuring ROI of content marketing

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