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Content Marketing Boot Camp

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  • But your content strategy looks like tumbleweeds--
  • Content kind of a big deal
  • Content kind of a big deal
  • Content kind of a big deal
  • Content kind of a big deal
  • Content kind of a big deal
  • Here we see what works for Marketo over the last 12 months to generate prospects.

    Explain columns…

    Website+Blog = 38% of all opps

    But I’d be a bad stock picker if I put all my money in one stock, and I’d be a bad marketer if I bet all my prospect generation on one source.

    The reality is you need a portfolio of prospects and channels to achieve the best results. In fact, Marketo runs an average of 40 different Prospect generating programs each and every month across all these sources.
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