Content Marketing is the hot topic for 2012. If you attend any marketing conference, there will be a range of sessions discussing the merits of content marketing for your business. The truth is, if your content marketing strategy doesn't deliver on key business metrics, it's near impossible to get proper buy in from your higher ups. This presentation will take you through some key takeaways to make sure you implement a content marketing strategy that attracts traffic into your site, and have these convert into proper business metrics.
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