CMO's Guide to Marketing ROI
CMO's Guide to Marketing ROI
CMO's Guide to Marketing ROI
CMO's Guide to Marketing ROI
CMO's Guide to Marketing ROI
CMO's Guide to Marketing ROI
CMO's Guide to Marketing ROI
CMO's Guide to Marketing ROI
CMO's Guide to Marketing ROI
CMO's Guide to Marketing ROI
CMO's Guide to Marketing ROI
CMO's Guide to Marketing ROI
CMO's Guide to Marketing ROI
CMO's Guide to Marketing ROI
CMO's Guide to Marketing ROI
CMO's Guide to Marketing ROI
CMO's Guide to Marketing ROI
CMO's Guide to Marketing ROI
CMO's Guide to Marketing ROI
CMO's Guide to Marketing ROI
CMO's Guide to Marketing ROI
CMO's Guide to Marketing ROI
CMO's Guide to Marketing ROI
CMO's Guide to Marketing ROI
CMO's Guide to Marketing ROI
CMO's Guide to Marketing ROI
CMO's Guide to Marketing ROI
CMO's Guide to Marketing ROI
CMO's Guide to Marketing ROI
CMO's Guide to Marketing ROI
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CMO's Guide to Marketing ROI

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What does it take to move marketing measurement to the next level, and drive your company's revenue growth in a smart way? Jim Lenskold, author of Marketing ROI: The Path to Campaign, Customer and Corporate Profitability, and Jon Miller, VP of Marketing for Marketo help you:
Define marketing ROI and optimizing revenue performance
Develop KPIs that predict future marketing success
Effectively communicate marketing results to and within the C-Suite

Published in: Business
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