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CMO's Guide to Marketing ROI

by on Jun 16, 2011

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What does it take to move marketing measurement to the next level, and drive your company's revenue growth in a smart way? Jim Lenskold, author of Marketing ROI: The Path to Campaign, Customer and ...

What does it take to move marketing measurement to the next level, and drive your company's revenue growth in a smart way? Jim Lenskold, author of Marketing ROI: The Path to Campaign, Customer and Corporate Profitability, and Jon Miller, VP of Marketing for Marketo help you:
Define marketing ROI and optimizing revenue performance
Develop KPIs that predict future marketing success
Effectively communicate marketing results to and within the C-Suite

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