• Share
  • Email
  • Embed
  • Like
  • Private Content
CMO's Guide to Marketing ROI
 

CMO's Guide to Marketing ROI

on

  • 3,680 views

What does it take to move marketing measurement to the next level, and drive your company's revenue growth in a smart way? Jim Lenskold, author of Marketing ROI: The Path to Campaign, Customer and ...

What does it take to move marketing measurement to the next level, and drive your company's revenue growth in a smart way? Jim Lenskold, author of Marketing ROI: The Path to Campaign, Customer and Corporate Profitability, and Jon Miller, VP of Marketing for Marketo help you:
Define marketing ROI and optimizing revenue performance
Develop KPIs that predict future marketing success
Effectively communicate marketing results to and within the C-Suite

Statistics

Views

Total Views
3,680
Views on SlideShare
3,194
Embed Views
486

Actions

Likes
6
Downloads
213
Comments
0

13 Embeds 486

http://www.marketo.com 350
http://www.linkedin.com 28
https://www.marketo.com 27
http://stayathomemomblogs.tumblr.com 25
http://uk.marketo.com 18
http://eu.marketo.com 17
http://au.marketo.com 6
http://asia.marketo.com 4
http://mea.marketo.com 4
http://twitter.com 3
http://simple.www.marketo.com 2
http://localhost 1
http://www.google.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…

Comments are closed.

Edit your comment