Campaign attribution - how to capture all touch points using Marketo

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To succeed in revenue marketing it is important to quantify the impact of your online marketing campaigns on marketing ROI. Marketing automation software from Marketo makes it easy to measure the revenue performance of specific marketing campaigns in order to discover what content best contributed to demand generation. Lead management resources allow you to track which campaigns attracted the most successful leads to pass onto sales. Revenue performance management programs allow you to track and nurture the sales-ready leads that ultimately boost revenue.

Published in: Business, Technology

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