In this presentation, Jon Miller (Marketo) and Lorena Harris (Vantiv) share their experience and advice around buying and implementing a marketing automation platform.
- How to select the right marketing automation vendor
- How to think big, start small, and move quickly with marketing automation
- How to manage your people, process, and technologies for success
- How Vantiv sold marketing automation to internal stakeholders
- How Vantiv managed change internally to create impact with marketing automation