Building a Business Case for Marketing Automation

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Jon Miller, VP of Marketing Content and Strategy, Marketo and Chris Roeckl, VP WW Field Marketing, Fluke Networks discuss:
- Why so many companies are using Marketing Automation, and how it relates to their other marketing efforts like inbound marketing, social marketing, and event marketing
- How marketing automation compares to email marketing, and when is appropriate to use one verses the other
- How marketing automation actually enhances the use of Salesforce, and can even improve Salesforce utilization and adoption
- The benefits of Automation, including how marketing can run more campaigns and deliver more qualified leads to sales in less time

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