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With Marketo Sales Insight use at ReachForce, the gap between marketing and sales is a thing of the past. With Sales Insight, marketing is able to nurture and deliver a lead in a “just-in-time” format when the lead is the hottest and most likely to be reached for follow up. Sales teams now have the power to see all the activity that a lead has done
in order to qualify for assignment. In this session, you will learn how ReachForce uses Marketo Sales Insight to bridge the gap between
marketing and sales lead activity and how sales insight is an invaluable prospecting tool for the ReachForce Sales Team.
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