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Best Practices in Lead Scoring - Are They Hot or Not? A Marketo white paper

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In this paper, Marketo gives you detailed tips about how to score leads as a way to align sales and marketing. Learn how to use progressive profiling and smart forms to increase form completion rates, …

In this paper, Marketo gives you detailed tips about how to score leads as a way to align sales and marketing. Learn how to use progressive profiling and smart forms to increase form completion rates, score prospects based on specific activity and evaluate response to further improve nurturing tactics.

Published in Technology
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