The State of Marketing Automation Trends 2014
 

The State of Marketing Automation Trends 2014

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Did you know that 91% of buyers are evaluating marketing automation for the first time? Finding the software is tough when you're new to automation. That’s why we teamed up with Software Advice to ...

Did you know that 91% of buyers are evaluating marketing automation for the first time? Finding the software is tough when you're new to automation. That’s why we teamed up with Software Advice to speak to hundreds of companies, determining what drives organizations to purchase these systems. Check out these slides for key (and surprising!) facts.

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The State of Marketing Automation Trends 2014 The State of Marketing Automation Trends 2014 Presentation Transcript

  • STATE OF MARKETING AUTOMATION TRENDS2014 Finding the right marketing automation software is hard when you're looking for the first time. That's why Software Advice and Marketo have spoken to hundreds of companies to determine what drives organizations to purchase these systems. See how you stack up against your peers and let us help make your decision easier. Source: Software Advice’s Marketing Automation Software BuyerView | 2014
  • M A RKETIN G SO FTW A RE High tech (Results of a 2013 survey) of buyers were evaluating marketing automation software for the first time. 91% were already using some kind of software to help them manage marketing. 79% of buyers were not using any kind of marketing software. Instead, they were using manual methods such as pen and paper or spreadsheets. 21% TOP INDUSTRIES AMONG PROSPECTIVE BUYERS 5% 15% 25% Consulting Manufacturing Media Advertising Banking Healthcare Retail Education Who is looking for marketing automation software?
  • 2-5 3% The largest group of buyers were companies with less than 500 employees NUMBER OF EMPLOYEES IN BUYERS’ COMPANIES 6-10 10% 11-20 21-50 14% 23% 51-100 12% 101-500 24% 501-1000 6% 1001+ 9%
  • ACCORDING TO DAVID RAAB, OWNER OF RAAB ASSOCIATES, INC. "Marketers are under more pressure, and have more channels to market in than ever." Why are companies looking for marketing automation software? IMPROVING LEAD MANAGEMENT of buyers said that this was their company’s main reason for looking at marketing automation software 40% AUTOMATING PROCESSES of buyers cited this as their main reason for looking at the software 30% Need to improve lead management Need to automate processes Need more/better features Unhappy with current system Need better integration Time to update/upgrade Company growth/transition Need to improve services to customers 0% 10% 20% 30% 40% 50% TOP REASONS FOR EVALUATING MARKETING AUTOMATION SOFTWARE
  • LEAD NURTURING This beat out marketing analytics and lead scoring Lead nurturing Reporting/ Analytics Lead scoring Email marketing Drip marketing Inbound marketing Campaign management Social media marketing Segmentation Other 0% 20% 40% 60% 80% 100% What’s the most requested capability in marketing automation software? HOW ARE YOU MANAGING YOUR MARKETING?