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Amy Jo Martin: Humanization Leads to Social Monetization

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How do companies drive revenue from social media? What is your ROI (return on influence)? In this presentation, Amy Jo Martin explores the latest trends in social media, the monetization of various …

How do companies drive revenue from social media? What is your ROI (return on influence)? In this presentation, Amy Jo Martin explores the latest trends in social media, the monetization of various social platforms, and great ways to successfully build personal brands by utilizing social communication tools.

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  • 1. Page 1 © 2014 Marketo, Inc. #amyjomartin Attendees have a chance to receive one of a dozen copies of Amy’s bestseller “Renegades Write the Rules.” Join us on Twitter at #amyjomartin Jason Miller Sr. Manager Content & Social @LinkedIn Marketing Solutions Moderator
  • 2. Page 2 © 2014 Marketo, Inc. #amyjomartin Webinar Logistics • This Webinar is being recorded and you will receive a link to the recording • Ask Questions As We Go • Submit via Question Box • Group Chat • Twitter - #amyjomartin
  • 3. Page 3 © 2014 Marketo, Inc. #amyjomartin Webinar Console • Take Advantage of ON24 Console Components
  • 4. Page 4 © 2014 Marketo, Inc. #amyjomartin Today’s Moderator Jason Miller leads global content and social initiatives for LinkedIn Marketing Solutions helping marketers understand how to use LinkedIn to achieve their marketing goals and deliver real ROI. Previously he was the senior manager of social media strategy at Marketo and responsible for leading the company's content and social media efforts.
  • 5. Page 5 © 2014 Marketo, Inc. #amyjomartin Today’s Presenter Amy Jo Martin, author of New York Times Bestseller Renegades Write the Rules, founded Digital Royalty five years ago to help companies, celebrities, professional sports leagues, teams and athletes build, measure and monetize their digital universe. In addition, Digital Royalty provides customized social media education programs through Digital Royalty University, which offers a comprehensive curriculum blending strategic and tactical training.
  • 6. © Digital Royalty Inc. 2014 @AmyJoMartin
  • 7. © Digital Royalty Inc. 2014
  • 8. © Digital Royalty Inc. 2014
  • 9. © Digital Royalty Inc. 2014
  • 10. © Digital Royalty Inc. 2014
  • 11. © Digital Royalty Inc. 2014 The “Project”
  • 12. © Digital Royalty Inc. 2014
  • 13. © Digital Royalty Inc. 2014 You’re invited to Vegas!
  • 14. © Digital Royalty Inc. 2014
  • 15. © Digital Royalty Inc. 2014
  • 16. © Digital Royalty Inc. 2014
  • 17. © Digital Royalty Inc. 2014
  • 18. © Digital Royalty Inc. 2014
  • 19. © Digital Royalty Inc. 2014
  • 20. © Digital Royalty Inc. 2014
  • 21. Digital Royalty empowers brands to be human and inspire personal connections to positively disrupt the world.
  • 22. logos < humans
  • 23. humanization = innovation
  • 24. © Digital Royalty Inc. 2014 Tony Hsieh
  • 25. Humanize Amplify Monetize
  • 26. Humanize
  • 27. © Digital Royalty Inc. 2014
  • 28. © Digital Royalty Inc. 2014
  • 29. © Digital Royalty Inc. 2014
  • 30. © Digital Royalty Inc. 2014
  • 31. © Digital Royalty Inc. 2014
  • 32. © Digital Royalty Inc. 2014
  • 33. © Digital Royalty Inc. 2014 Social Communication impacts every aspect of business
  • 34. © Digital Royalty Inc. 2014
  • 35. © Digital Royalty Inc. 2014
  • 36. That’s not the way we’ve always done it. What if it doesn’t work? That will take too much time. © Digital Royalty Inc. 2014
  • 37. © Digital Royalty Inc. 2014
  • 38. © Digital Royalty Inc. 2014 2012: 2017:
  • 39. © Digital Royalty Inc. 2014 http://www.slideshare.net/DigitalRoyalty
  • 40. © Digital Royalty Inc. 2014
  • 41. © Digital Royalty Inc. 2014
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  • 47. © Digital Royalty Inc. 2014
  • 48. © Digital Royalty Inc. 2014
  • 49. © Digital Royalty Inc. 2014
  • 50. © Digital Royalty Inc. 2014
  • 51. © Digital Royalty Inc. 2014 Who’s Your Brand
  • 52. © Digital Royalty Inc. 2014
  • 53. © Digital Royalty Inc. 2014
  • 54. © Digital Royalty Inc. 2014
  • 55. © Digital Royalty Inc. 2014
  • 56. © Digital Royalty Inc. 2014
  • 57. © Digital Royalty Inc. 2014 www.DigitalRoyaltyUniversity.com Use code: humanize
  • 58. © Digital Royalty Inc. 2014 Types of Social Media Classes • Twitter, Facebook 101 • Personal Branding • Social for HR, Legal & Operations • Social Event Activation • Social Crisis Communications • Social Customer Service • Measurement and Monetization • Community Management • Converts employees to brand ambassadors • Emerging Mediums - Instagram/Pinterest
  • 59. © Digital Royalty Inc. 2014
  • 60. © Digital Royalty Inc. 2014
  • 61. © Digital Royalty Inc. 2014
  • 62. © Digital Royalty Inc. 2014 www.DigitalRoyaltyUniversity.com Promo Code:
  • 63. Page 68 © 2014 Marketo, Inc. #amyjomartin Jason Miller Sr. Manager Content & Social @Linkedin Marketing Solutions Moderator Q&A Attendees have a chance to receive one of a dozen copies of Amy’s bestseller “Renegades Write the Rules.” Join us on Twitter at #amyjomartin