Inbound marketing helps you connect with new prospects by giving them ways to find and learn about you – without the high cost or intrusion of more traditional, outbound marketing techniques. But, be warned: inbound marketing alone cannot drive the maximum revenue possible; it must be incorporated into the overall marketing mix if you want to see bottom-line results. Unfortunately, many social media gurus and some inbound marketing solutions don’t educate marketers on how to create this mix. This presentation does.
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