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Adding the Human Touch into your Lead Nurturing
 

Adding the Human Touch into your Lead Nurturing

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This presentation shows how direct, relevant communication between sales reps and potential customers is a form of lead nurturing that optimizes the sales and marketing funnel. The sales cycle begins ...

This presentation shows how direct, relevant communication between sales reps and potential customers is a form of lead nurturing that optimizes the sales and marketing funnel. The sales cycle begins at the beginning of the marketing funnel, where great marketing campaigns accelerate lead generation, producing better leads for the sales team to pursue that increase sales effectiveness. More effective sales and sustained lead nurturing programs ultimately increase revenue performance when these potential customers feel comfortable and ready to make sales with the sales team.

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