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A Guide to Content Curation: How Social Media Changed the Game

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Content curation is a critical aspect of an organization's social media and content marketing strategies. Used correctly, it has the power to inspire, influence, and impact the way your customers are …

Content curation is a critical aspect of an organization's social media and content marketing strategies. Used correctly, it has the power to inspire, influence, and impact the way your customers are making purchase decisions. Watch Ashley Brookes, Senior Brand and Content Manager at Hootsuite as she shares real-world tips on how to curate content to ensure social success, plus best practices, metrics, and scalability for social content.

This session from the record-breaking New Rules of Marketing Virtual Event will show you:

-Best practices to drive traffic, improve SEO, and maintain brand relevance in social streams
-Sourcing, sharing, and measuring the impact of content that resonates with your audience
-Scaling social campaigns through a blend of original and curated content

Published in: Technology, Business

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  • 1. A Guide to Content Curation: How Social Media Changed the Game Ashley Jane Brookes @ashjbee
  • 2. Poll Question What is your comfort level with Social Media? 1. Novice 2. Intermediate 3. Advanced Is your organization currently using Content Marketing as a strategy? 1. Yes 2. No Does your organization use HootSuite, Social Media Management System? 1. Yes 2. No
  • 3. We learn from the best… 79 of the Fortune 100 use HootSuite
  • 4. Over 7 Million of the World’s Most Active Social SMBs
  • 5. What is Social Content Curation?
  • 6. The practice of using social networks to find, organize, and share the best and most relevant content on a specific topic.
  • 7. Content Curation Real World Examples http://contentmarketinginstitute.com/2013/02/content-curation-tips-from-brand-success-stories/
  • 8. Media
  • 9. Business Models
  • 10. Social Networks: Pinterest
  • 11. Content Marketing
  • 12. • Traffic • SEO • Lead Generation • Build Social Channels/Engagement • Credibility • Lead Nurturing The Benefits of Content Curation: Info: http://info.curata.com/rs/hivefire/images/Curata_OpenShutCaseContentCuration_ebook.pdf
  • 13. What most People Think: Cost-Effective Content Marketing
  • 14. We need to be Focused on the Benefit for our Audience
  • 15. How HootSuite does it!
  • 16. Social Media is the Core of our Content Curation
  • 17. 3 Steps to Social Content Curation 1. Listening & Discovery Find relevant quality content 2. Sharing & Publishing Get that content to your audience 3. Amplify The Secret Weapon
  • 18. Listening & Discovery
  • 19. Listening & Discovery
  • 20. User Generated Content
  • 21. Sharing & Publishing
  • 22. Amplify – The Secret Weapon
  • 23. Empowerment Model ContainmentEmpowerment Priority: Participation & Reach Priority: Security & Control How to go broad?
  • 24. Empowerment Model ContainmentEmpowerment Participation & Reach
  • 25. Source: Pew Research, Burson-Marsteller, Fortune
  • 26. “We’re the Social Media team!”
  • 27. “We are all Social”
  • 28. Broad AdoptionConcentrated Adoption
  • 29. Empowering company thought leaders to share knowledge with the broader community, and build the HP brand in the process.
  • 30. Empowering franchisees to engage customers in their local community, driving loyalty and visits.
  • 31. Content Dissemination Organization-Wide Collaboration Message Assignments/Workflow ✔ ✔ ✔ Geo-Searching/Posting✔ Keys to Success
  • 32. Scaling Social: Internal Curation
  • 33. • True Curation • Context • Timing • Quality • Experience We are Focused on Adding Value
  • 34. Remember your Audience: What do they want?
  • 35. Dedicated Team: Quality
  • 36. Timing: Newsjacking
  • 37. Experience: Responsive
  • 38. 6 Tips for Effective Content Curation
  • 39. #1 Don’t just be a repeating station
  • 40. #2 Handpicked Content
  • 41. #3 Align with Your Brand
  • 42. #4 Align with Your Brand
  • 43. #5 Don’t Spray and Pray
  • 44. #6 Your Audience are Humans not Robots
  • 45. Thank You! Feel free to contact me on twitter @ashjbee