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The New Trends in Metrics & Analytics
 

The New Trends in Metrics & Analytics

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    The New Trends in Metrics & Analytics The New Trends in Metrics & Analytics Presentation Transcript

    • Metrics: I have all this data, now what? Nemo Chu, Director, Customer Success, KISSmetrics Doug Camplejohn, CEO and Founder, Fliptop Chris Kilkes, Product Marketing, Demandbase
    • Marketers have more data than ever before, what are some of the critical metrics to watch and what business results can I drive?
    • What are the data pitfalls to avoid?
    • I need one simple thing to start doing today, what should it be?
    • What trends do you see in… – Personalization? – Predictive analytics? – Machine learning?
    • Thank You!