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The New Trends in Metrics & Analytics

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  • 1. Metrics: I have all this data, now what? Nemo Chu, Director, Customer Success, KISSmetrics Doug Camplejohn, CEO and Founder, Fliptop Chris Kilkes, Product Marketing, Demandbase
  • 2. Marketers have more data than ever before, what are some of the critical metrics to watch and what business results can I drive?
  • 3. What are the data pitfalls to avoid?
  • 4. I need one simple thing to start doing today, what should it be?
  • 5. What trends do you see in… – Personalization? – Predictive analytics? – Machine learning?
  • 6. Thank You!