Whether it's your website, online communities, or social media channels, marketers have unprecedented challenges in getting their customers to engage with relevant products, content and services. Knowing the "build it and they will come" mentality has failed, innovative organizations are injecting powerful engagement mechanics across their digital ecosystem to acquire customers, retain them over time, and maximize their lifetime value. In this session with Chandar Pattabhiram, you will learn how world-class companies are recognizing and influencing customer behaviors across their digital ecosystem with gamification, driving long-term engagement that supports their business objectives.
Watch this session from the record-breaking New Rules of Marketing Virtual Event to discover how to:
• Use gamification to drive customer retention and value
• Reward users, elevate their status, and give them context
• Enhance overall user experience
• Analyze behavior data and enhance your engagement program