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The Big 3: Top Mistakes to Avoid on Your Lead Gen Landing Pages

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  • 1. Copyright © 2013, SiteTuners - All Rights Reserved.
  • 2. The Big 4 Top Mistakes to Avoid on your Lead-generation Landing Pages Tim Ash 9/19/2013 Copyright © 2013, SiteTuners - All Rights Reserved. #mktgnation @tim_ash
  • 3. About SiteTuners • Conversion-focused website blueprints (full redesigns & quick facelifts) • Landing page test plans & testing strategy development • Internal optimization team mentoring & training • More than 1200 clients since 2002 Copyright © 2013, SiteTuners - All Rights Reserved. #mktgnation @tim_ash
  • 4. Copyright © 2012, SiteTuners - All Rights Reserved.
  • 5. Before Copyright © 2012, SiteTuners - All Rights Reserved.
  • 6. After + 51% + $48,000,000 Copyright © 2012, SiteTuners - All Rights Reserved.
  • 7. Before Copyright © 2012, SiteTuners - All Rights Reserved.
  • 8. After + 17% Copyright © 2012, SiteTuners - All Rights Reserved.
  • 9. Copyright © 2012, SiteTuners - All Rights Reserved.
  • 10. + 58% Copyright © 2012, SiteTuners - All Rights Reserved.
  • 11. + 40% Copyright © 2012, SiteTuners - All Rights Reserved.
  • 12. Express Review - Special Offer • 45 or 90-min interactive review of landing page or site • Video transcript recorded via GoToMeeting • Includes AttentionWizard “attention heatmap” of your page http://Express-Review.com – Starting at only $699 Mention “Marketo” after you order to get $100 off Copyright © 2013, SiteTuners - All Rights Reserved. #mktgnation @tim_ash
  • 13. 2013 - San Francisco – Paris – Chicago – Boston – London – Berlin $100 off with code “MARK100” Susan Weinschenk Bryan Eisenberg Steve Krug Michael Summers BJ Fogg Tom Davenport Copyright © 2013, SiteTuners - All Rights Reserved. Jared Spool Tim Ash Patrick Bultema Roger Dooley Jakob Nielsen Brian Massey Amy Africa #mktgnation @tim_ash
  • 14. Q&A and Contact Info tim@sitetuners.com (619) 990-9062 mobile (619) 223-8020 work PST twitter @tim_ash www.linkedin.com/in/timash facebook.com/tim.ash1 skype tim_ash1 Copyright © 2013, SiteTuners - All Rights Reserved. #mktgnation @tim_ash