Consumers have more control than ever, and marketers need to step up their game accordingly. Email service providers (ESPs), vendors that primarily provide batch and blast email capability, can't deliver the behaviorally targeted engagement needed to stay relevant, let alone the integrated multi-channel conversations necessary to maximize the impact of marketing. Only an intelligent marketing automation platform is up to the task.
Check out this session with Jon Miller, Co-founder and VP of Marketing at Marketo, to discover:
-The limitations of traditional email service providers
-What marketing automation is and why its important
-Essential reasons to graduate from an ESP to marketing automation
-Comparing marketing automation with an ESP
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