Despite persistent rumors that email is dead, research shows that email is still the most preferred method of communication. Clearly, email is not dead - but it is evolving and marketers must evolve along with it. So why do marketers need to follow so many rules for email? What if you could break those rules and still win? Watch this session with DJ Waldow, Digital Marketing Evangelist at Marketo, to discover how you can grow your business using cutting edge, engaging email content that actually builds a list and establishes trust.
Check out this session from the record-breaking New Rules of Marketing virtual event to learn more about:
• What "engaging email" is and why it's important
• Segmentation and targeting for relevance
• Tips for writing emails that get opened and clicked
• Email testing and optimization