An economic slowdown is actually a great time to give your marketing a boost, in quality if not in quantity.
This presentation outlines 5 strategies for B2B marketing in a downturn:
- How to use lead management to maximise the value of every lead
- Give your programs a lift with social media
- Ramp up your content marketing
- Align sales and marketing
- Use marketing analytics to help you spend your budget wisely
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