4 Reasons to Automate Your Email Marketing Campaigns

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The days of batch and blast email marketing campaigns are dead. Over. Done. As marketers, we know more about our email subscribers than ever before, so there is no longer a reason to not send timely, targeted, and valuable emails. But how do you get from batch and blast to automation?

Listen in as DJ Waldow, Digital Marketing Evangelist at Marketo, presents a fun and eye-opening webinar that will show you how to automate your email marketing campaigns and achieve the best possible results. You will learn:

-Why you should automate your campaigns
-Examples of campaigns you're probably running today that could be automated tomorrow
-How marketing automation can dramatically improve your email marketing

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  • Some data from Marketo’s own email campaigns. As we migrated away from email marketing that was largely based on demographic segmentations only to behavioral, triggered engagement that followed the practices laid out here, these are the results.Result: Big lift!
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