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2010 User Summit Welcome and Opening Remarks, as presented by Phil Fernandez

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Phil Fernandez, Marketo President and CEO, will share his vision for Marketo and explore marketing automation’s maturation into Revenue …

Phil Fernandez, Marketo President and CEO, will share his vision for Marketo and explore marketing automation’s maturation into Revenue
Performance Management, a critical topic that is transforming how marketers define success. Revenue Performance Management (RPM)
is a strategy to optimize interactions with buyers across the revenue cycle to accelerate predictable revenue growth. Marketo’s vision is to enable this business transformation by providing the tools, thought leadership, and best practices to change how marketing and sales work —and work together—to help companies of all sizes to adopt Revenue Performance Management and accelerate predictable revenue growth.

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  • 1. Welcome Phil Fernandez President and CEO © 2010 Marketo, Inc. Marketo Proprietary and Confidential Page 1
  • 2. A Great Year
  • 3. Snapshot of Marketo’s 700 Customers Manufacturing & Healthcare Business & Pro Communications Finance & Hardware Services Insurance Media & Marketing Software Revenue Optimization
  • 4. A Sad State of Affairs Marketing Sales 80% of leads WASTED! 50% of sales time
  • 5. It’s No Longer Business As Usual
  • 6. Marketing Sales
  • 7. What does Revenue Performance Management Mean for You? A transformational change in your business A single process spanning first prospect interaction through a customer’s lifetime Marketing and Sales team up at every step of the way Analyze and learn, but also aspire to predict Lather, rinse, repeat Lead change in the C-Suite
  • 8. A Single Revenue Process
  • 9. Analyze, Learn… © 2010 Marketo, Inc. Marketo Confidential and Proprietary
  • 10. Turn on the High Beams…Predict!
  • 11. It’s a Journey
  • 12. Fireside Chat Picture of indoor fireside chat
  • 13. Marketo Revenue Suite Roadmap Marketo Lead Management Automate campaigns and deliver high quality leads with less effort Marketo Sales Insight Understand, prioritize, and interact with the best leads and opportunities Marketo Revenue Cycle Analytics Measure and predict marketing’s contribution to revenue Marketo Marketing Resource Management Integrate budget, planning, and calendars with marketing execution for a true 360O view Open Marketo Certified partner applications , services and tools easily integrate Marketo with other relevant systems Ongoing flow of additional complementary products
  • 14. We are Investing Tripled the Support Team / Live Call Priority World-class Privacy and Deliverability Team Building Education @ Marketo New “Pod” Architecture … performance and zero downtime goal Doubled the Engineering Team and growing Partner Eco-System International Support and Services Dedicated Account Management Team
  • 15. Thank You to our Partners!
  • 16. Who’s Who Keynote Presenters QlikTech - Doug Laird, Vice President of Marketing Salesforce.com - Todd Forsythe, VP of Global Campaigns PR Newswire - Ninan Chacko, CEO Forrester - Andre Pino, Principal Analyst Author - Avinash Kaushik, Web Analytics 2.0 and Web Analytics: An Hour A Day Platinum Sponsors Debbie Qaqish, Principle & CRO, The Pedowitz Group Kevin Akeroyd, General Manager, Jigsaw
  • 17. Reach Out Email me - philf@marketo.com Tweet me - @philf1217 Be a part of my Revenue Performance Blog ‒ blog.marketo.com/
  • 18. Thank You Page 21