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Phil Fernandez, Marketo President and CEO, will share his vision for Marketo and explore marketing automation’s maturation into Revenue
Performance Management, a critical topic that is transforming how marketers define success. Revenue Performance Management (RPM)
is a strategy to optimize interactions with buyers across the revenue cycle to accelerate predictable revenue growth. Marketo’s vision is to enable this business transformation by providing the tools, thought leadership, and best practices to change how marketing and sales work —and work together—to help companies of all sizes to adopt Revenue Performance Management and accelerate predictable revenue growth.
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