Lead Nurturing & Lead Scoring Presentations

Marketing Analytics & ROI Presentations (9)

Documents (86)

  • Marketers and Budget – Do you know the 3 V’s? 23 May 2013, 08:30 AM Author: Heidi BullockAs a marketer, you know the drill. Your VP of Marketing drops by your desk.  There is a board meeting next week and she needs your spending forecast for next quarter.  Ideally, the forecast will be detailed, based on actuals, and *best of all* really accurate.   You say, “Sure! Got it”, but in your mind [...]
  • Be Where Your Prospects Are: Your Business Needs Complete Marketing 22 May 2013, 08:30 AM Author: Fergus GlosterI am often asked in one-on-one conversations and group discussions whether Marketers should concentrate their resources on a single unique strategy, or spread their effort across many campaigns. Apart from the obvious argument that the “CMO should not put all their eggs in one basket”, there are real benefits to exploiting all options when developing [...]
  • Beyond Lead Generation: How to Use Content for Sales Enablement, Lead Nurturing and Retention 21 May 2013, 08:15 AM Author: Caroline WattsMany marketers consider content to be primarily used for top-of-funnel lead generation techniques. While it’s absolutely true that content can help you drive the right traffic to your site and introduce your business to prospective customers, it’s also effective at later stages of the funnel. By thinking of strategic ways you can incorporate your great [...]
  • Dr. Marketo’s Cabinet of Curiosity 20 May 2013, 08:30 AM Author: Dayna RothmanAt Marketo, we’re all about the science of marketing. Everyone thinks of marketing automation as a new field. But few people know about our rich heritage as marketing automation pioneers – a story that stretches back to the experiments of Dr. Gustav Marketo. More than any single individual, Dr. Marketo advanced the science of marketing [...]
  • One Small Step for Marketo, One Giant Leap for the Marketing Nation 17 May 2013, 11:05 AM Author: Phil FernandezToday Marketo began trading as a public company on The NASDAQ Global Select Market under the symbol “MKTO”. You can read about it and see some pictures here. This milestone certainly marks an exciting moment in time for the company, but it also highlights exciting times for marketers everywhere. Large-scale trends, such as increasingly self-directed [...]
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