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7 Questions to Ask Before Creating a Video Campaign
20 November 2014, 07:30 AMAuthor: Colin OsingSetting up a video campaign doesn’t have to be difficult. In fact, it’s not so different from creating any other marketing plan – except, you know, a lot cooler. Just answer these seven questions to create a well-defined strategy and ensure that your video marketing investment doesn’t go to waste.
Last Minute Lifts – How to Increase Traffic on Black Friday
19 November 2014, 07:30 AMAuthor: Phillip ChenYou’ve most likely been working all year to prepare for Black Friday, with fingers crossed that it will all pay off. It is finally upon us, and here are some last minute ideas and tips to make sure your Black Friday is successful and goes off without a hitch.
Perfecting the Art & Science of Engagement Marketing at Panasonic
18 November 2014, 07:30 AMAuthor: Shyna ZhangWhen I think of Panasonic, I think about the TVs, cameras, camcorders, and headphones that fly off of Black Friday shelves. If you have the same impression, you’d be just as surprised as I to learn that over 70% of Panasonic’s revenue stream actually comes from their B2B business. I had the chance to chat with Stephen Yeo, Panasonic’s European Director of Marketing about how the marketing team has helped support Panasonic’s growth.
[Infographic] The 3 Rs of Content Marketing
17 November 2014, 07:30 AMAuthor: Ellen GomesEvery content marketer knows about the investment it takes to create awesome content. We’re not just talking about time and money, but the blood, sweat and tears it takes to create an amazing piece of content -- from ideation to completion. So you know that after you’ve traveled that path, and created great content you don’t really want it to fall flat, like a soda left out on the counter.
One Simple Secret for Getting Your First 100 Trial Customers
13 November 2014, 07:30 AMAuthor: Ahmet ArslanSo you’ve got your startup company’s website up-and-running. You are finalizing the details of your products and services, and you’re even getting pretty good traffic to your website through your SEO and advertising efforts. What’s the problem? Signups on your site are still incredibly difficult to come by. Visitors are leaving, never to return, into the endless abyss of the internet.