View all Infographics (37)

View all LaunchPoint (14)

View all Content Marketing (41)

View all Email Marketing (22)

  • Stop Doing These 5 Things (on your blog) NOW! 18 April 2014, 07:30 AM Author: Carra and DJWant your blog posts to get a little more love? Here’s our list of the top 5 things NOT to do on your blog, along with the reasons why.
  • Your Enterprise’s (Almost) Unfair Competitive Advantage 17 April 2014, 07:30 AM Author: Shyna ZhangWhile it might seem easier to stick with the marketing status quo, marketing automation gives enterprise marketers huge competitive advantages. Use these steps to unleash the power of marketing, and give your organization an advantage so large that is seems unfair.
  • Using a Trial/Freemium Model? Here’s How to Convert Those Users into Customers 16 April 2014, 07:30 AM Author: Steven SimoniFor Software-as-a-Service (SaaS) providers, free trials and freemium models are an easy, low-risk way to introduce potential customers to your products. But to convert those users into customers, you need marketing automation that allows for real insight and lead nurturing. Here’s why.
  • If You’ve Got It, Use It (Data, That Is) 15 April 2014, 07:30 AM Author: DJ WaldowBig data has huge potential for marketers, but before we get overly concerned with BIG data, marketers should focus on using the data they’ve got. Here’s how Fandango is using "small" data to personalize their marketing -- and a few suggestions for improvement.
  • Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered 14 April 2014, 07:30 AM Author: Dayna RothmanReady to generate more sales leads? Try something new! Here are 7 actionable, unexpected ideas for lead generation from Marketo’s Sr, Content Marketing Manager and ’Lead Generation for Dummies’ author Dayna Rothman.
  • Loading Loading..