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  • How Should I Segment My Database? 17 September 2014, 07:30 AM Author: Maggie JonesAs a marketer, you want to communicate with your audience in a personalized, highly relevant way. Here are some ways to segment your database, and ways that marketing automation can give you the functionality you need.
  • Marketing Your Multi-Product (or Multi-Division) Brand 16 September 2014, 07:30 AM Author: Phillip ChenIf you’re marketing at a business with multiple products, then you may often run into issues of conflicting goals and agendas. Here are 3 tips for marketing multiple products or divisions within your brand.
  • How to Win at B2B Video Marketing 15 September 2014, 07:30 AM Author: Evy WilkinsA video is worth far more than a thousand words – if you produce videos that drive measurable actions, they’re worth more leads, better qualified leads, and ultimately new business opportunities. Here’s how to align your video marketing to each stage of your funnel.
  • Field Report: What’s Hot in Content Marketing 11 September 2014, 07:30 AM Author: Maggie JonesContent Marketing World 2014 -- the biggest, baddest content marketing conference in the world -- has come to a highly climactic end. After three days of sessions, breakouts, panels, and networking, here’s my field report on what’s hot in content marketing -- what content marketers are thinking about, arguing about, and gushing about this year.
  • Hiring a PR Firm? Read This First 10 September 2014, 07:05 AM Author: Liz SmythAre you considering the help of a PR agency to supplement your marketing team? Before you dive in, check out this list of 6 factors to consider.
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