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  • How Sustainable is Your Marketing? 22 September 2014, 10:52 AM Author: Raymond CoppingerAsk yourself a simple question: Is my marketing sustainable? Here’s why the goal with all of your marketing is to build personal, engaging with relationships with customers – and then to sustain those relationships over time.
  • 9 Reasons Your Emails Get Rejected 18 September 2014, 08:39 AM Author: Jared FlammAre you striking out in your email campaigns? Email 101 is a lot like Dating 101. Here are 9 reasons that your emails are getting rejected.
  • How Should I Segment My Database? 17 September 2014, 07:30 AM Author: Maggie JonesAs a marketer, you want to communicate with your audience in a personalized, highly relevant way. Here are some ways to segment your database, and ways that marketing automation can give you the functionality you need.
  • Marketing Your Multi-Product (or Multi-Division) Brand 16 September 2014, 07:30 AM Author: Phillip ChenIf you’re marketing at a business with multiple products, then you may often run into issues of conflicting goals and agendas. Here are 3 tips for marketing multiple products or divisions within your brand.
  • How to Win at B2B Video Marketing 15 September 2014, 07:30 AM Author: Evy WilkinsA video is worth far more than a thousand words – if you produce videos that drive measurable actions, they’re worth more leads, better qualified leads, and ultimately new business opportunities. Here’s how to align your video marketing to each stage of your funnel.
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