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  • 1+1=3 – How Partner Marketing Defies the Laws of Math 20 August 2014, 07:30 AM Author: Julie RitchiePartnering with another product or solution can take both parties beyond the sum of their parts – it’s one of the rare cases in which 1+1 equals 3. Here’s how to get started with math-defying partner marketing.
  • 3 Ways to Justify Your Event Spend 19 August 2014, 07:36 AM Author: Jennifer HawkinsEvents have traditionally been one of marketing’s biggest spends, but they’re notorious for failing to generate useful information. Here are 3 ways to get the most from your event marketing, and to justify your spend.
  • The Essential 8 Marketing Reports 18 August 2014, 07:30 AM Author: Maggie JonesCan you confidently answer questions from the C-suite? We’ve compiled our most essential marketing reports in one place -- The Essential 8: Top Reports That Every Marketer Needs.
  • Why Marketing Operations is the Heart of your Marketing Team 14 August 2014, 07:30 AM Author: Courtney McAraMarketing operations is the heart and soul of your marketing team. Here’s how operations helps you stay in the know, justify youe spend, and keep your marketing automation safe and secure.
  • How (and Why) to Personalize Content on the Web 13 August 2014, 07:30 AM Author: Maggie JonesCreating content is a big investment of time and money, which is why it’s important to make the most of what you’ve got. Here’s how web personalization tools help you put the most relevant content in front of each visitor to your website.
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