• 4 Simple Steps For B2C Marketers To Define Their Customer Nurturing Goals 27 March 2015, 07:30 AM Author: Ellen GomesSavvy consumer marketers are starting to implement programs that help them marketer to their customers at the right place, at the right time and with the right message—over time, towards a goal. They are implementing customer nurturing programs. Setting up a customer nurturing program is a vehicle for your business to achieve your overall goals. But in order for your customer nurturing program to be a success, first you have to determine what you want to achieve. The post 4 Simple Steps For B2C Marketers To Define Their Customer Nurturing Goals appeared first on Marketo M...
  • Explosive Growth in Marketing Tech: 7 Categories to Implement Now 26 March 2015, 07:30 AM Author: Dayna RothmanThere is a ton of marketing technology out there! In fact, when Scott Brinker from Chiefmartec went to create his new Marketing Technology Landscape Supergraphic, he realized that the number of vendors (1,876) that he looked at nearly doubled in size from last year. As a marketer, it is tough to know what type of technologies do I need to run my business? And then out of those categories, whom should I select? The post Explosive Growth in Marketing Tech: 7 Categories to Implement Now appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance 25 March 2015, 07:30 AM Author: Divya DuttAs a social marketer you are often asked to support many different initiatives going on in your company or organization. How do you, as social marketer, manage all the broad initiatives without cluttering the company page and inundating your entire audience with irrelevant posts? My solution—dark posts! The post How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • A NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling 24 March 2015, 07:30 AM Author: Ellen GomesDuring March Madness, people consume content at an incredible rate on multiple channels, often using different devices simultaneously, and during all hours of the day. Social media users promote their favorite teams, boast about strong brackets, and live-report as they watch the games. The post A NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • [Infographic] B2C Marketers Speak—5 Predictions About The Future of Marketing 23 March 2015, 07:30 AM Author: Mike MoellerWe took a deep dive into survey results from these B2C marketers—the creative minds typically responsible for the expensive yet memorable ads and branding that fueled plenty of water cooler discussions across the world. A closer look at survey responses told us that consumer marketers are feeling an urgent need to overhaul the way their programs are designed and measured. The post [Infographic] B2C Marketers Speak—5 Predictions About The Future of Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
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