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  • Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag 24 July 2014, 07:30 AM Author: Jessica LangensandThere are 3 things that symbolize summer: watermelon, warm nights, and a very full Kindle. There’s nothing wrong with a classic beach read, but why not enjoying books you can apply back at work? Here are 10 of our favorite marketing reads, coming to a beach bag (or briefcase) near you.
  • Marketo Goes to College 23 July 2014, 07:30 AM Author: Jesse FinnToday, Marketo announced that they’re standing up for the next generation of marketers. Partnering with Cal Poly’s Orfalea College of Business, Marketo will be helping to prepare undergrads for this new world of marketing. Our goal? To help today’s young leaders proactively address tomorrow’s business concerns, and to empower the next generation of marketing innovation.
  • 4 Ways a Longer Consumer Buying Cycle Can Work FOR You 22 July 2014, 07:30 AM Author: Maggie JonesMarketing consumer products with a long buying cycle can be a blessing and curse. There’s a bigger gap between your marketing efforts and a purchase, but there’s also more opportunity to market. Here are 4 ways to make a longer consumer buying cycle work for you!
  • 5 Reasons to Invest in Interactive Content 21 July 2014, 07:30 AM Author: Dennis ShiaoWhen’s the last time you engaged with a whitepaper? Five reasons that interactive content can take your marketing to the next level.
  • How to Double Your Marketing Team…WITHOUT New Hires 17 July 2014, 07:30 AM Author: Josh HillEver wish you could clone your marketing team? Here’s how one company’s 3 big wins with marketing automation (deduplication, autoresponders, and routing/qualification) saved them 1,832 hours per year.
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