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  • If You’ve Got It, Use It (Data, That Is) 15 April 2014, 07:30 AM Author: DJ WaldowBig data has huge potential for marketers, but before we get overly concerned with BIG data, marketers should focus on using the data they’ve got. Here’s how Fandango is using "small" data to personalize their marketing -- and a few suggestions for improvement.
  • Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered 14 April 2014, 07:30 AM Author: Dayna RothmanReady to generate more sales leads? Try something new! Here are 7 actionable, unexpected ideas for lead generation from Marketo’s Sr, Content Marketing Manager and ’Lead Generation for Dummies’ author Dayna Rothman.
  • Marketing Trend Watch: 2014 Planning Survey 11 April 2014, 07:30 AM Author: Maggie JonesWhen it comes to your marketing activities, planning is a continual, on-going activity. For our new report, Marketo surveyed nearly 500 marketing professionals about the latest trends, tactics, and techniques being used to plan marketing programs today.
  • Marketo’s Marketing Nation Summit Wrap-Up: Practical Innovation, Being Human, and Going Beyond the Keyword 10 April 2014, 07:30 AM Author: Dayna RothmanThis year’s Marketo Marketing Nation Summit was a complete whirlwind. We hosted for the first time at the Moscone Center, with keynotes from former Secretary of State, Hillary Clinton, CMO of GE, Beth Comstock, and our own fearless leader Phil Fernandez. And then to celebrate we hosted a killer party at San Francisco’s super cool Exploratorium, a never-ending maze of tactile exhibits, finger foods, and cocktails. Check out our final, day-two wrap up to learn about our favorite sessions and events!
  • Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation 09 April 2014, 12:30 PM Author: Maggie JonesIt’s the final day of Marketo’s Marketing Nation Summit 2014! Over the last two days, over 6,000 marketers have filled downtown San Francisco with bright minds and bright ideas, and we’ve had a chance to meet members of the Marketing Nation from all over the world. Here are some of our favorite sessions, events, and ideas from the first two days of Summit.
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