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  • Field Events Are Just as Important as Conferences: Here are 4 Reasons Why 24 April 2015, 07:30 AM Author: Rachel YarnoldWhen it comes to event marketing, conferences and tradeshows are typically what come to mind, right? When a company sponsors and/or exhibits at a larger show, they are doing so with the dual goals of brand visibility/awareness and attainment of high quality sales leads. But, I’d like to introduce you to the idea of field events. These ancillary events that a company hosts in the ‘field’, have no definite formula, leaving the creativity up to you! Field events allow a company to have intimate interactions between prospects and customers, without the distraction of a lar...
  • Marketers, Get Ready For Your Promotion: A Global Perspective 23 April 2015, 07:30 AM Author: Aden ForrestWe are on the edge of a golden age for marketing. Those employed in the profession are likely to have more influence than ever before on how their company performs. Increasingly, the marketing chief will be called on for advice on which way to steer the company and will be able to provide the insights to support their decisions. The post Marketers, Get Ready For Your Promotion: A Global Perspective appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • An Event, A Nation, A Movement: The Marketing Nation Summit from 30,000ft 22 April 2015, 07:30 AM Author: Sanjay DholakiaI can’t believe it’s already been over a week since the Marketo Marketing Nation Summit 2015 kicked off in San Francisco! If you haven’t already heard—though how could you not?—#MKTGNation was trending on Twitter! The theme for this year’s summit was “Inspiration in the Nation.” It surely did not disappoint. It’s a testament to all of you— our customers, our partners, our speakers, our prospects and our Marketo team—that I’m still feeling just as inspired today as I did joining attendees from all over the world at our Fun Run last Monday morning! The post An Event, A ...
  • How To Make Your Marketing Meme-tastic! 21 April 2015, 07:30 AM Author: Ellen GomesMarketing professionals constantly develop content meant to engage and inspire consumers. Successful online campaigns must meet a specific, and often elusive, combination of factors to go viral. Some companies have earned widespread attention from online consumers through meme marketing. Memes can be used by marketers to better engage customers and connect with a broader group of people. The post How To Make Your Marketing Meme-tastic! appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • Surviving on Swag Alone at the Marketing Nation Summit 20 April 2015, 07:30 AM Author: Sesame MishLip balm, and buttons, and pens, oh my! Each year, the swag comes out in full force at The Marketing Nation Summit, and 2015 was no exception. Whether practical and useful or simply enjoyable, company-branded swag in all forms served to make a lasting impression on Summit attendees. The post Surviving on Swag Alone at the Marketing Nation Summit appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
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