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When Sales “Intelligence” is Actually Sales Interruption
06 March 2014, 07:30 AMAuthor: Michael BergerHow much time do you waste sifting through your email messages, only to delete them or leave them unread? If you’re like most people, you probably ignore them because they are either unimportant or irrelevant. Likewise, some sales "intelligence" tools actually cause your sales team to ignore your messages. Here’s how to evaluate the impact of a specific sales intelligence tool.
Stay in Compliance: What Marketers Need to Know About ePrivacy Law
04 March 2014, 07:30 AMAuthor: Aine DundasIf you capture and use customer data as part of your marketing process, legal compliance should be one of your top concerns. That said, ePrivacy laws can be a challenge to keep straight. This Q&A with industry experts explains the impact of legislation on your day-to-day marketing, and will help you stay compliant with those laws.
Is Your Company a Life-Long Partner, or a Short-Term Fling?
03 March 2014, 07:30 AMAuthor: Phillip ChenOur relationships with brands are like our relationships with people - sometimes you have insane, quick-burning chemistry, sometimes your love lasts a lifetime. A company can grow old with their customers, or they can be the hot guy or girl at the party, continuing to meet people at the same stage in their lives.
Brand Loyalty isn’t Dead – Don’t “Buy” the Hype
28 February 2014, 07:30 AMAuthor: Maggie JonesBrand loyalty may be changing, but it’s far from dead. Even when we think our purchases are all about price and function, we’re still influenced by associations with powerful brands. Here’s how brand loyalty can tip the scales in your favor.