View all LaunchPoint (16)

  • Prepare for 2015 with Marketo’s Marketing Predictions 24 December 2014, 07:30 AM Author: Ellen GomesMarketers preparing for the new year know there is even more change on the horizon. While there are plenty of 2014 roundups circulating the internet, the important question is: What do marketers need to know to prepare for the year ahead?
  • What is One of the Most Important Contributors to Marketing Automation Success? 23 December 2014, 07:30 AM Author: Rajiv KapoorA typical customer chooses to have a day of marketing automation training as part of their on-boarding, which can be where education stops for many. Education is important for marketing automation success and an education strategy should go beyond a typical 1 or 2 day training. Read on to find out how to think about and set up an education program that compliments your marketing automation strategy.
  • How One Seasonal Staple Creates Year-Round, Enduring Customer Relationships 22 December 2014, 07:30 AM Author: Mike StockerWhat’s small and red and tart and Americans eat 10.8 Billion of each holiday season? That’s right- Cranberries! I want to explore how the Ocean Spray collective, the sellers of a holiday dinner staple–the dark red tube of cranberry goodness (cranberry sauce)– thinks about marketing a holiday-favorite throughout the whole year. Hint: It has to do with engagement marketing.
  • The Holidays Are Here! The Psychology of Impulse Buying [Infographic] 18 December 2014, 07:30 AM Author: Dayna RothmanImpulse buying is not only about sales and marketing, it is about buyers’ personality traits, emotions, self-identity, and self control. As marketers we understand how these facets of the human psyche affect shopping habits—especially over the holidays. Take a look at our new infographic to learn about the statistics behind the psychology of the impulse buy
  • The Big List of Must-Attend Marketing Events of 2015 17 December 2014, 07:30 AM Author: Michael PowersMarketers today want to be impressed by big, bold ideas, actionable takeaways and have space to connect with each other. So, whether you are planning your organization’s event presence for 2015 or looking for the best events to expand your personal knowledge, we came up with a golden list of must-attend marketing events.
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