http://www.TourismProfessor.com

Common Problem Travel site owners look for good keyword phrases. Think job is done. Build solely on KWP (keyword phrase) research. Problems arise, profit potential missed.

Travel site owners look for good keyword phrases.

Think job is done.

Build solely on KWP (keyword phrase) research.

Problems arise, profit potential missed.

Simple Profit Basics Know at least something about the target audience (demographics, etc). Why are they traveling? (religious, food, historical, family, etc) What are you offering? The kitchen sink syndrome affects many.

Know at least something about the target audience (demographics, etc).

Why are they traveling? (religious, food, historical, family, etc)

What are you offering?

The kitchen sink syndrome affects many.

Here’s Everything Many sites fail by offering too much, thus offering nothing. How do you offering travel content for both a honeymooner and a rural tourist going to the same general location(s)? You don’t. The “everything” approach wastes traffic and damages your profit potential. Problems arise, profit potential missed.

Many sites fail by offering too much, thus offering nothing.

How do you offering travel content for both a honeymooner and a rural tourist going to the same general location(s)? You don’t.

The “everything” approach wastes traffic and damages your profit potential.

Problems arise, profit potential missed.

AdSense Example Reducing your scope starts with a reduction in area covered. Think Rome instead of Italy for starters. Using AdWord’s KWP tool, we can see that “Rome Hotels” -- despite lower traffic -- costs/pays more than “Italy Hotels.” “You’re all over the map” becomes literal.

Reducing your scope starts with a reduction in area covered. Think Rome instead of Italy for starters.

Using AdWord’s KWP tool, we can see that “Rome Hotels” -- despite lower traffic -- costs/pays more than “Italy Hotels.”

“You’re all over the map” becomes literal.

Progressing Profit Area reduction is a first step, but it doesn’t stop there. And here’s the big stumbling block for many travel site owners. You’ve got to know at least a little something about your audience to continue.

Area reduction is a first step, but it doesn’t stop there.

And here’s the big stumbling block for many travel site owners. You’ve got to know at least a little something about your audience to continue.

Watch More! The continuation of this presentation, along with full audio, can be viewed at: http://www.TravelSiteOwners.com

The continuation of this presentation, along with full audio, can be viewed at:

http://www.TravelSiteOwners.com