This presentation was delivered to the Tennessee Bankers Association on 3-15-2011.
Recent shifts in the economy and regulatory landscape have presented financial institutions with a series of new and difficult challenges. At the same time, these shifts have introduced a series of new opportunities for marketers who are able to recognize them and respond accordingly.
Joe Sullivan, CEO of Market Insights, leads this day-long marketing workshop that will introduce attendants to not only the concepts of research, refine, and reposition, but also to actionable next steps to be applied at their institution.
This workshop will highlight industry trends and pressing issues; introduce attendants to a process that can be applied in a variety of markets—urban, suburban, or rural—and situations across the state; and explore several case studies and examples of institutions that have followed this approach in developing effective marketing strategies.