3 B Tim Bock
by Marketing Week on Sep 18, 2009
- 434 views
Show me the smart money – increasing the productivity of market research(ers)...
Show me the smart money – increasing the productivity of market research(ers)
Achieving significant cost savings, research-led revenue replacement and growth requires wholesale changes to the way companies buy, use and conduct market research.
From insight generation to decision-focussed research: better briefing, prioritisation of research, accountability of research functions. From the
Outhouse to in-house: self-managed panels, omnibus, automated reporting, hiring “experts”
Satisfaction and preferences to customer value: CVA and choice modelling
Surveys to integrated data: operational segmentation and calibrated performance metrics.
- Total Views
- Views on SlideShare
- Embed Views