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Using Interactive Marketing To Reach Your Target Demographic
Using Interactive Marketing To Reach Your Target Demographic
Using Interactive Marketing To Reach Your Target Demographic
Using Interactive Marketing To Reach Your Target Demographic
Using Interactive Marketing To Reach Your Target Demographic
Using Interactive Marketing To Reach Your Target Demographic
Using Interactive Marketing To Reach Your Target Demographic
Using Interactive Marketing To Reach Your Target Demographic
Using Interactive Marketing To Reach Your Target Demographic
Using Interactive Marketing To Reach Your Target Demographic
Using Interactive Marketing To Reach Your Target Demographic
Using Interactive Marketing To Reach Your Target Demographic
Using Interactive Marketing To Reach Your Target Demographic
Using Interactive Marketing To Reach Your Target Demographic
Using Interactive Marketing To Reach Your Target Demographic
Using Interactive Marketing To Reach Your Target Demographic
Using Interactive Marketing To Reach Your Target Demographic
Using Interactive Marketing To Reach Your Target Demographic
Using Interactive Marketing To Reach Your Target Demographic
Using Interactive Marketing To Reach Your Target Demographic
Using Interactive Marketing To Reach Your Target Demographic
Using Interactive Marketing To Reach Your Target Demographic
Using Interactive Marketing To Reach Your Target Demographic
Using Interactive Marketing To Reach Your Target Demographic
Using Interactive Marketing To Reach Your Target Demographic
Using Interactive Marketing To Reach Your Target Demographic
Using Interactive Marketing To Reach Your Target Demographic
Using Interactive Marketing To Reach Your Target Demographic
Using Interactive Marketing To Reach Your Target Demographic
Using Interactive Marketing To Reach Your Target Demographic
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Using Interactive Marketing To Reach Your Target Demographic

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  • 1.
  • 2. Using Interactive Marketing to Reach Your Target Demographic:Harnessing the Power of the Internet One Friend at a Time<br />Brad Gibbs<br />Chief Growth Officer<br />PlattForm Higher Education<br />Joe Mulvihill<br />Search Engine Optimization Manager<br />PlattForm Higher Education<br />
  • 3. Bumper Slide<br />
  • 4. Time Line of Internet Marketing<br />1998 - Goto.com <br />Starts PPC Ads<br />2006 – Facebook<br />Opens Doors<br />2008 – Mobile Apps <br />Gain Popularity<br />2004 – Google <br />Goes Public<br />2003 - Launch <br />of MySpace<br />1997 - Schools <br />Launch Web Sites<br />2007 - Schools Start <br />Social Marketing<br />2001 – Beginning <br />of CPL Leads<br />2005 – Increase of <br />SEM Marketing<br />
  • 5. Pay-Per-Click Marketing Trends<br />Conversion Based Site Development<br />Focus Schools and Programs<br />
  • 6. CPI Campaign Trends<br />Stabilizing CPI and CPE<br />Cost-Per-Enrollment Tracking by Source<br />Growth of Call Center Leads<br />
  • 7. Old School SEO Tactics<br />Search Engine Friendly Development<br />Detailed Keyword Research<br />Proper Meta Tags<br />Dynamic, Targeted Title Tags<br />Clean H1 and H2<br />Integrate Keywords<br />Site Architecture<br />XML Site Maps<br />
  • 8. New School SEO<br />Off-page Optimization<br />Blogging<br />Video Optimization<br />Mass Content Distribution<br />Social Media Presence<br />Become the Authority<br />Enable Access to Your Message<br />
  • 9. What everyone REALLY wants to talk about…<br />
  • 10. Why Do People Engage in Social Sites?<br />Connecting with Friends<br />Sharing Common Interests<br />Meeting New People<br />Professional Research<br />Referrals<br />It’s Fun and Rewarding<br />
  • 11. Where Are We Headed?<br />Dedicated Social Groups<br />Social News<br />Everything On-demand<br />Mobile Is The Medium<br />
  • 12. Mobile Applications<br />
  • 13. Facebook Me<br />Dominant Player Currently<br />Growing in Older Demographics<br />Strong Social Norms<br />Has Become a MUST<br />*250 million active users, 120 million login at least once daily<br />
  • 14. Facebook Example<br />
  • 15. Come Visit MySpace<br />Previous Dominant Social Site<br />More than Just Friends<br />Still Loyal Following<br />Allows More Customization<br />
  • 16. MySpace Example<br />
  • 17. Lets Get Linkedin<br />Professional Networking Site<br />Fast Growing<br />Most Underutilized Network<br />Personal Networking<br />Connecting with the Business Community<br />Alumni Relations<br />
  • 18. Linkedin Example<br />
  • 19. Check It Out on YouTube<br />2nd Largest Search Engine<br />More than just Entertainment<br />Re-use Video Creative<br />Channel Your Efforts<br />Don’t Forget Your Site<br />
  • 20. YouTube Example<br />
  • 21. Follow Me on Twitter<br />Extremely Trendy<br />Focused on Short Snippets<br />Allows MySpace-type Customization<br />Potential Uses<br />Enterprise Messaging System<br />Hardcore Followers<br />
  • 22. Twitter Example<br />
  • 23. BYOSN<br />Create Your Own Community<br />Showcase for Students<br />Encourages School Engagement<br />Develop Alumni Network<br />
  • 24. Proprietary Network Example<br />
  • 25. Building the Case for Going Social<br />Budgeting for Social Networking<br />Building the ROI Case<br />Tracking Results<br />
  • 26. Questions to Ask<br />Who Owns Social Networking?<br />How to Involve the Whole Institution?<br />How Do I Build Community?<br />How to Control Content?<br />Centralized vs. Decentralized?<br />Who Is My Evangelist?<br />
  • 27. Implications of Social Networking<br />Impact on Communications with Students<br />IT Infrastructure Support<br />Involves Releasing some Control<br />Ownership of Internal Teammates<br />
  • 28. Social Networking in Admissions<br />Additional Contact Method<br />Stay in Touch with Shoppers<br />Changing Method of Communication<br />
  • 29. To Dos<br />Should Do<br />Must Do<br />Post Every Video to YouTube<br />Get Linking With Your Business Community<br />Develop Alumni Groups<br />Engage on Twitter<br />Assign Responsibility<br />Fan Page on Linkedin<br />Profile on MySpace<br />Start Developing Friends<br />Post Consistently<br />Next Years To Dos<br /><ul><li>Develop Integrated Social Strategy
  • 30. Integrate Social Media Into Your Site
  • 31. Hire a Social Butterfly</li></li></ul><li>Questions?<br />

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