How to use social media in enrollment marketing
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How to use social media in enrollment marketing

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  • “growing and evolving” - Mention that social media is becoming integrated into other sites, such as news and information sites
  • Important to note that many companies are afraid to be involved in social media, because they don’t want bad things about them online. Inevitably those things will show up, but it’s important that they are able to credibly defend themselves or add enough positive info so as to dilute the negative
  • Quick over view of the sites we’ll be covering in more detail. Explain that your time depends upon what you want to accomplish, who you want to reach, and what tone you want your conversation to be.
  • Mention that it’s not just for kids anymore – entire families are on facebook and it’s changing how and what people post.
  • Mention that it’s not just for kids anymore – entire families are on facebook and it’s changing how and what people post.
  • Tweets get aggregated on other sites by keywords, and Google search on timely topics
  • Note that this is not a the best way to find students, but to develop the staff and find vendors.
  • Note that this is not a the best way to find students, but to develop the staff and find vendors.
  • Time – consistency is important, so one or two profiles that get updated regularly are better than 10 that don’t. Social media is not expensive in that the tools are cheap, but it takes A LOT of time.
  • Time – consistency is important, so one or two profiles that get updated regularly are better than 10 that don’t. Social media is not expensive in that the tools are cheap, but it takes A LOT of time.
  • Accounts should be created for the company or brand, not a specific person – people leave.Facebook and Twitter (and MSB) are obvious places to start. If they are regularly blogging, Kirtsy and StumbleUpon are fast and easy ways to promote content they are already writing.Friending and following is crucial, but also not that much fun. They must do it in order to be successful. Searching for people on related keywords is a good start, and there are also some tools that can help. This is also a place where having an agency is really beneficial.
  • Accounts should be created for the company or brand, not a specific person – people leave.Facebook and Twitter (and MSB) are obvious places to start. If they are regularly blogging, Kirtsy and StumbleUpon are fast and easy ways to promote content they are already writing.Friending and following is crucial, but also not that much fun. They must do it in order to be successful. Searching for people on related keywords is a good start, and there are also some tools that can help. This is also a place where having an agency is really beneficial.
  • The buttons are easy to add. You can add them individually for specific networks, or use free services such as AddThis that will include all the networks.

How to use social media in enrollment marketing Presentation Transcript