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Jean-Jacques Vandenheede (višji analitik maloprodajne industrije, ACNielsen Europe): The Shopper Ecosystem
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Jean-Jacques Vandenheede (višji analitik maloprodajne industrije, ACNielsen Europe): The Shopper Ecosystem

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Jean-Jacques Vandenheede, višji analitik maloprodajne industrije, ACNielsen Europe, je na 18. Slovenski marketinški konferenci predaval o nakupovalnem eko sistemu in razmišljanju potorošnikov.

Jean-Jacques Vandenheede, višji analitik maloprodajne industrije, ACNielsen Europe, je na 18. Slovenski marketinški konferenci predaval o nakupovalnem eko sistemu in razmišljanju potorošnikov.

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Jean-Jacques Vandenheede (višji analitik maloprodajne industrije, ACNielsen Europe): The Shopper Ecosystem Jean-Jacques Vandenheede (višji analitik maloprodajne industrije, ACNielsen Europe): The Shopper Ecosystem Presentation Transcript

  • Confidential & ProprietaryCopyright © 2013 The Nielsen CompanyJean-Jacques.Vandenheede@nielsen.com
  • Consumer Confidence Pilots Demand100102Confidential & Proprietary • Copyright © 2013 The Nielsen Company95 98 10010298948884778286 8792 93 90 90 92 89 88 8994 91 92 912005Q12005Q32006Q12006Q32007Q12007Q32008Q12008Q32009Q12009Q22009Q32009Q42010Q12010Q22010Q32010Q42011Q12011Q22011Q32011Q42012Q12012Q22012Q32012Q4
  • Consumer Confidence Index90100110120130140Confidential & Proprietary • Copyright © 2013 The Nielsen Company607080902005 2006 2007 2008 2009 2010Q12010Q22010Q32010Q42011Q12011Q22011Q32011Q42012Q12012Q22012Q32012Q42013Q1Global USA W. Europe China India
  • CCI scores by countryConfidential & ProprietaryCopyright © 2013 The Nielsen Company
  • What is your biggest + 2nd biggest concern?Confidential & Proprietary • Copyright © 2013 The Nielsen CompanySource: Q3, 2012 Global Consumer Confidence, Concerns & Spending TOTAL EUROPE
  • Europe overviewFast Moving Consumer Goods market dynamics (Weighted average)2,9%2,6%0,4% 0,2%0,6%2,1%0,6%0,7%0,2%6,9%8,9%6,5%6,6%4,7%3,1%3,9%2,6% 2,9% 2,6%5,2%4,5%5,2%4,7%3,4% 3,1% 2,8%3,3%4%6%8%10%Confidential & Proprietary • Copyright © 2013 The Nielsen CompanyCopyright©2012TheNielsenCompany.Confidentialandproprietary.6(*):Austria, Belgium, Czech Rep., Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Slovakia, Spain, Sweden, Switzerland, Turkey, UK.4,0% 6,3% 6,1% 6,4% 4,1% 2,7% 2,2% 1,3% 1,3% 0,5% 0,8% 1,1% 1,5% 2,1% 3,1% 3,9% 4,5% 4,5% 4,2% 3,5% 3,0% 3,1%0,6%0,4%1,7%1,3% 1,6%2,0%0,1%1,2%1,1%0,2%0,6% 0,2%-0,8% -0,4% -0,2%0,2%3,1%2,6% 2,9%2,5%0,9%2,3% 2,6% 2,3%3,4% 3,1% 2,8%3,3%Q407Q108Q208Q308Q408Q109Q209Q309Q409Q110Q210Q310Q410Q111Q211Q311Q411Q112Q212Q312Q412Q113-2%0%2%4%Unit value change Volume change Nominal Value Growth
  • 100106114 117 120125129100 103 104 106 107 108 10880100120140Development index Total EuropeBase 100 = 2006Confidential & Proprietary • Copyright © 2013 The Nielsen CompanyCopyright©2012TheNielsenCompany.Confidentialandproprietary.70204060802006 2007 2008 2009 2010 2011 2012Value Volume
  • SLOVENIAFast Moving Consumer Goods market dynamics3,7%1,0%3,7%1,2%13,4%9,2% 11,0%6,4%3,0% 2,3%4%6%8%10%12%14%16%Copyright©2012TheNielsenCompany.Confidentialandproprietary.89,7% 8,2% 7,3% 5,2% 2,5%-3,6% -0,6%0,3% 0,9%-0,3%0,0% 2,0% 1,1% 1,4%-0,1%0,5%1,0%-2,4%0,7% -0,6%2,6%0,5% -0,9%-1,6%-1,0% 1,2%3,0%-2,6% -3,0%0,9% 0,3%2,3%0,5% 1,1%-0,5%0,4% 1,1%Dec-Apr08Apr-Aug08Aug-Dec08Dec-Apr09Apr-Aug09Aug-Dec09Dec-Apr10Apr-Aug10Aug-Dec10Dec-Apr11Apr-Aug11Aug-Dec11Dec-Apr12Apr-Aug12Aug-Dec12-6%-4%-2%0%2%4%Unit value change Volume change Nominal growth
  • Q1 2013 growth rates per country (versus Q1 2012)Fast Moving Consumer Goods market dynamics0,2%0,6% 1,1% 1,1% 1,4% 1,4% 1,5% 2,0% 2,1% 2,3% 2,8% 2,8% 2,9% 2,9%3,9% 3,9% 3,9%5,0% 5,2%11,6%0%5%10%15%Confidential & Proprietary • Copyright © 2013 The Nielsen CompanyCopyright©2012TheNielsenCompany.Confidentialandproprietary.9-2,3%-2,3%-10%-5%0%Unit value Volume growth Nominal Value Growth
  • Number of stores per million inhabitants113281429716241710158090114427975605871359112713183176139167226257282400390217224225232247249302340371445496SpaNedFinItaSweBelSloGerDenAusNorConfidential & Proprietary • Copyright © 2013 The Nielsen Company42525111782859282222111131117335144486288803651837913212411412612411810612751108108128129140152171178201202216217TurUKSlkUSAHunPolCzeGrePorFraSwiEirSpa>2500m21000-2500m2400-1000m2