Neil Morley (Akrapovič)*: Akrapovic. From the Race Track to Route 66. Entering the Harley Davidson market [53. marketinški fokus]
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Neil Morley (Akrapovič)*: Akrapovic. From the Race Track to Route 66. Entering the Harley Davidson market [53. marketinški fokus]

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Neil Morley (Akrapovič)*: Akrapovic. From the Race Track to Route 66. Entering the Harley Davidson market [53. marketinški fokus] Neil Morley (Akrapovič)*: Akrapovic. From the Race Track to Route 66. Entering the Harley Davidson market [53. marketinški fokus] Presentation Transcript

  • From Racetrack to Route 66
  • 20 Years
  • Four Business Units
  • Company VisionLeadership in exhaust system solutions and excellence in innovative titanium technology
  • Motorcycle Market +500cc EU and USA motorcycle sales 45% down 2008-10 Sports and street motorcycle sales even harder hit Strong growing emerging markets in Southern Hemisphere Large untapped Custom and Scooter markets for Akrapovic
  • Competitive Environment
  • Design - Power - Sound
  • Unique, Deeply Resonant Sound
  • Sportster, Touring, Softail and Dyna models 85% of Harley Range covered at launch
  • Launch Plan
  • One Concept Bike - The Morsus
  • One Photo-Shoot
  • Media Reaction
  • Consumer Communication Fifteen major Harley European and US events Six major awards Microsite www.akrapovic-custom.com Catalogs, POS and Customer Magazine
  • Distributor Marketing
  • Results/What We Learnt
  • Next….