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Neil Morley (Akrapovič)*: Akrapovic. From the Race Track to Route 66. Entering the Harley Davidson market [53. marketinški fokus]
 

Neil Morley (Akrapovič)*: Akrapovic. From the Race Track to Route 66. Entering the Harley Davidson market [53. marketinški fokus]

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    Neil Morley (Akrapovič)*: Akrapovic. From the Race Track to Route 66. Entering the Harley Davidson market [53. marketinški fokus] Neil Morley (Akrapovič)*: Akrapovic. From the Race Track to Route 66. Entering the Harley Davidson market [53. marketinški fokus] Presentation Transcript

    • From Racetrack to Route 66
    • 20 Years
    • Four Business Units
    • Company VisionLeadership in exhaust system solutions and excellence in innovative titanium technology
    • Motorcycle Market +500cc EU and USA motorcycle sales 45% down 2008-10 Sports and street motorcycle sales even harder hit Strong growing emerging markets in Southern Hemisphere Large untapped Custom and Scooter markets for Akrapovic
    • Competitive Environment
    • Design - Power - Sound
    • Unique, Deeply Resonant Sound
    • Sportster, Touring, Softail and Dyna models 85% of Harley Range covered at launch
    • Launch Plan
    • One Concept Bike - The Morsus
    • One Photo-Shoot
    • Media Reaction
    • Consumer Communication Fifteen major Harley European and US events Six major awards Microsite www.akrapovic-custom.com Catalogs, POS and Customer Magazine
    • Distributor Marketing
    • Results/What We Learnt
    • Next….