Neil Morley (Akrapovič)*: Akrapovic. From the Race Track to Route 66. Entering the Harley Davidson market [53. marketinški fokus]

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Neil Morley (Akrapovič)*: Akrapovic. From the Race Track to Route 66. Entering the Harley Davidson market [53. marketinški fokus]

  1. 1. From Racetrack to Route 66
  2. 2. 20 Years
  3. 3. Four Business Units
  4. 4. Company VisionLeadership in exhaust system solutions and excellence in innovative titanium technology
  5. 5. Motorcycle Market +500cc EU and USA motorcycle sales 45% down 2008-10 Sports and street motorcycle sales even harder hit Strong growing emerging markets in Southern Hemisphere Large untapped Custom and Scooter markets for Akrapovic
  6. 6. Competitive Environment
  7. 7. Design - Power - Sound
  8. 8. Unique, Deeply Resonant Sound
  9. 9. Sportster, Touring, Softail and Dyna models 85% of Harley Range covered at launch
  10. 10. Launch Plan
  11. 11. One Concept Bike - The Morsus
  12. 12. One Photo-Shoot
  13. 13. Media Reaction
  14. 14. Consumer Communication Fifteen major Harley European and US events Six major awards Microsite www.akrapovic-custom.com Catalogs, POS and Customer Magazine
  15. 15. Distributor Marketing
  16. 16. Results/What We Learnt
  17. 17. Next….

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