0
How are you using analytics?Take our analytics survey here:      meclabs.com/survey…and we’ll send you a FREE special repo...
Sponsored by:                Nov. 15, 2012
Join the conversation  #SherpaWebinar          #sherpawebinar       @MattBaileySays • @ToddLebo
What You’ll Learn from Today’s Webinar •   Is social right for your organization? •   Match the medium with the message • ...
How are you using analytics?Take our analytics survey here:      meclabs.com/survey…and we’ll send you a FREE special repo...
Presenters                Todd W. Lebo                Senior Director of Content                MarketingSherpa/MECLABS   ...
Consulting          Training               Writing                #sherpawebinar             @MattBaileySays • @ToddLebo
Audience Poll• What is your top social media challenge?   • Driving a consistent social campaign   • Gaining social budget...
HowWhy    #sherpawebinar @MattBaileySays • @ToddLebo
RealityCheck        #sherpawebinar     @MattBaileySays • @ToddLebo
Social Media“Experts” Check       #sherpawebinar    @MattBaileySays • @ToddLebo
#sherpawebinar@MattBaileySays • @ToddLebo
“Dell makes $3.2 million      with Twitter”$61 billion0.01% of revenue             #sherpawebinar          @MattBaileySays...
#sherpawebinar@MattBaileySays • @ToddLebo
Social Media Marketing 1.Narrative 2.Development 3.Interaction 4.Planning           #sherpawebinar        @MattBaileySays ...
Narrative      Know Thyself       #sherpawebinar    @MattBaileySays • @ToddLebo
take       aLie   markettheTruth          #sherpawebinar            @MattBaileySays • @ToddLebo
Narrative       “The Voice of Reason”  “Your Friend, Your Guide”           “The Entertainer”             “Fear: What if?” ...
the  Medium      is                 theMessage    #sherpawebinar       @MattBaileySays • @ToddLebo
#sherpawebinar@MattBaileySays • @ToddLebo
All Channelsare NOT Equal       #sherpawebinar    @MattBaileySays • @ToddLebo
Identify the best medium for your message             #sherpawebinar          @MattBaileySays • @ToddLebo
BLOGS                WEBSITES           #sherpawebinar        @MattBaileySays • @ToddLebo
BLOGS                WEBSITES         55% More                                        Visitors                            ...
#sherpawebinar@MattBaileySays • @ToddLebo
InteractionSupportResearchEducationNetworkingNews               #sherpawebinar            @MattBaileySays • @ToddLebo
When to use Blogs• Increase Search Visibility• Build for Long-Tail Content• Community and Market Education• Communicate Hi...
Sources used to begin a search for infoon branded products:                          Retailer                             ...
Successful     Searches                                              Sessions      1 in 4                      42%        ...
Email is IncreasingOverall: Increasing by 28%Mobile: Dominant activity at 41%                                             ...
58% Check Email  20% Portal or Search Engine                             11% Facebook                                     ...
93% Subscribers38% Fans5% Followers                                Source: ExactTarget, 2010     #sherpawebinar  @MattBail...
Subscribers - Fans - Followers                                       Source: ExactTarget, 2010            #sherpawebinar  ...
The third largest website in the worldThe 2nd most popular search engine4 Billion views a day60 Hours of video uploaded ev...
When to use YouTube• “See it to Believe it”• Highly Visual• “Portable” reach• Re-Publishable• Influence Search Results• Pr...
#sherpawebinar@MattBaileySays • @ToddLebo
#sherpawebinar@MattBaileySays • @ToddLebo
#sherpawebinar@MattBaileySays • @ToddLebo
YouTube + Google• Enhance Rankings• Additional Channel for Rankings• Increased Visibility• Influence Search Results       ...
#sherpawebinar@MattBaileySays • @ToddLebo
#sherpawebinar@MattBaileySays • @ToddLebo
When to use Pinterest• Highly Visual• Create Idea Lists• Re-Publishable Reach• Discover Motivations & Networks• Extend Rea...
#sherpawebinar@MattBaileySays • @ToddLebo
161 million members in over 200 countries4.2 billion searches in 201122% of members access by mobile device      Most affl...
Expectations for Twitter1.Access to Celebrities2.Access to News3.Access to Brands                                         ...
Why Follow Brands?1. Give Feedback2. Provide Ideas3. Insider Information4. Freebies & Discounts                           ...
Reasons to Fan or Follow                        Incentives                 77%                         Discounts          ...
#sherpawebinar@MattBaileySays • @ToddLebo
#sherpawebinar@MattBaileySays • @ToddLebo
When to use Twitter• Immediacy• Time-Sensitive Information• Utilizing Follower Networks• Direct Consumer Contact with Bran...
1 Connection2 Self Expression3 Entertainment           #sherpawebinar        @MattBaileySays • @ToddLebo
70%Being a FAN                     Fans of Brands              does NOT mean        Marketing                      ExactTa...
You own all of the content and information you post on Facebook, and you  can control how it is shared through your privac...
Facebook Users:  11 Hours a Month                               13500               13500                                 ...
Conversation        #sherpawebinar     @MattBaileySays • @ToddLebo
When to use  • Conversation  • Sharing  • Social Interaction  • Reach Targeted Segments  • Stories                 #sherpa...
Change      #sherpawebinar   @MattBaileySays • @ToddLebo
Planning:  Develop a Marketing Strategy               #sherpawebinar            @MattBaileySays • @ToddLebo
STEP 1:  What   People      Want       #sherpawebinar    @MattBaileySays • @ToddLebo
KeywordDiscovery.com   #sherpawebinar@MattBaileySays • @ToddLebo
STEP 2:   When    dothey   Want it        #sherpawebinar     @MattBaileySays • @ToddLebo
STEP 2a:  Build    long-term                                    a Content      Plan         #sherpawebinar      @MattBaile...
#sherpawebinar@MattBaileySays • @ToddLebo
#sherpawebinar@MattBaileySays • @ToddLebo
#sherpawebinar@MattBaileySays • @ToddLebo
#sherpawebinar@MattBaileySays • @ToddLebo
STEP 2b: Create aContent  daily                       Plan        #sherpawebinar     @MattBaileySays • @ToddLebo
#sherpawebinar@MattBaileySays • @ToddLebo
STEP 2c: Plan    annual  Content       #sherpawebinar    @MattBaileySays • @ToddLebo
www.HolidaysForEveryday.com Monthly Events: American Heart Month American History Month Black History Month National Wild ...
STEP 3: Develop aPublishing   Schedule         #sherpawebinar      @MattBaileySays • @ToddLebo
Publishing Content  1. Introduce  2. Develop  3. Close         #sherpawebinar      @MattBaileySays • @ToddLebo
Mo.               Content   Intro Introduction Develop Development                                                Close   ...
Market leaders including American Express, LinkedIn, HP, andhundreds more rely on Eloqua to ensure every component of thei...
http://amzn.to/MBbook          #sherpawebinar       @MattBaileySays • @ToddLebo
STEP 4:Measure Model &       #sherpawebinar    @MattBaileySays • @ToddLebo
#sherpawebinar@MattBaileySays • @ToddLebo
Segment AnalysisAnchor term: Map                     14,392 visitors  2.13 minutes average time on site  4.5 average page ...
#sherpawebinar@MattBaileySays • @ToddLebo
Maps          #sherpawebinar       @MattBaileySays • @ToddLebo
Search Term Seasonal Variation     Bookings   DemographicsPsychographic Profile        #sherpawebinar     @MattBaileySays ...
#sherpawebinar@MattBaileySays • @ToddLebo
#sherpawebinar@MattBaileySays • @ToddLebo
Track Growth             Search term: “maps”Initial                        +2 years• 14,000 Visitors              • 42,000...
#sherpawebinar@MattBaileySays • @ToddLebo
How are you using analytics?Take our analytics survey here:      meclabs.com/survey…and we’ll send you a FREE special repo...
Thank You            Todd W. Lebo            Senior Director of Content & Business Development            MarketingSherpa/...
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STOP Wasting Time & Money on Social Media

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How much time and money should I spend on social media, and what can I expect?

Those are the two most consistent questions businesses ask about social media.

Feeling pressured to do something, many businesses implement social media tactics without establishing a clear strategy or expectations.

In this 60-minute webinar, Matt Bailey will offer his insight on actionable steps for those interested in developing and measuring the results of their own social media strategy.

Matt Bailey, Founder and President of SiteLogic Marketing, is an expert in online marketing. He is known for his conversational, entertaining speaking style and ability to make technical topics both understandable and practical.

We hope you enjoy this free webinar, sponsored by Eloqua, the leading provider of marketing automation software.

A few of the lessons you will learn by attending this webinar include, but are not limited to:
How to match the right medium with the message
Four steps to developing a winning strategy
How to track growth and measure success
Use the short form below to tell us a little about yourself. We will send you reminders and invitations to this webinar and upcoming events, as well as share your information with our webinar sponsor.

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  • We are constantly in a state of research and optimization. Our goal always being to produce products rich in data our audience really needs
  • We are constantly in a state of research and optimization. Our goal always being to produce products rich in data our audience really needs
  • Length?
  • typography
  • We’ll get to the 4th step in a second… But I would be remise if I didn’t mention our sponsor today…
  • We are constantly in a state of research and optimization. Our goal always being to produce products rich in data our audience really needs
  • Transcript of "STOP Wasting Time & Money on Social Media"

    1. 1. How are you using analytics?Take our analytics survey here: meclabs.com/survey…and we’ll send you a FREE special reporton how to better optimize your webpagesfor higher conversion rates. #sherpawebinar @MattBaileySays • @ToddLebo
    2. 2. Sponsored by: Nov. 15, 2012
    3. 3. Join the conversation #SherpaWebinar #sherpawebinar @MattBaileySays • @ToddLebo
    4. 4. What You’ll Learn from Today’s Webinar • Is social right for your organization? • Match the medium with the message • 4 Steps for a winning social strategy • How to track growth & measure success #sherpawebinar @MattBaileySays • @ToddLebo
    5. 5. How are you using analytics?Take our analytics survey here: meclabs.com/survey…and we’ll send you a FREE special reporton how to better optimize your webpagesfor higher conversion rates. #sherpawebinar @MattBaileySays • @ToddLebo
    6. 6. Presenters Todd W. Lebo Senior Director of Content MarketingSherpa/MECLABS @ToddLebo Matt Bailey President SiteLogic , Inc. @MattBaileySays #sherpawebinar @MattBaileySays • @ToddLebo
    7. 7. Consulting Training Writing #sherpawebinar @MattBaileySays • @ToddLebo
    8. 8. Audience Poll• What is your top social media challenge? • Driving a consistent social campaign • Gaining social budget • Integrating social w/ other channels #sherpawebinar @MattBaileySays • @ToddLebo
    9. 9. HowWhy #sherpawebinar @MattBaileySays • @ToddLebo
    10. 10. RealityCheck #sherpawebinar @MattBaileySays • @ToddLebo
    11. 11. Social Media“Experts” Check #sherpawebinar @MattBaileySays • @ToddLebo
    12. 12. #sherpawebinar@MattBaileySays • @ToddLebo
    13. 13. “Dell makes $3.2 million with Twitter”$61 billion0.01% of revenue #sherpawebinar @MattBaileySays • @ToddLebo
    14. 14. #sherpawebinar@MattBaileySays • @ToddLebo
    15. 15. Social Media Marketing 1.Narrative 2.Development 3.Interaction 4.Planning #sherpawebinar @MattBaileySays • @ToddLebo
    16. 16. Narrative Know Thyself #sherpawebinar @MattBaileySays • @ToddLebo
    17. 17. take aLie markettheTruth #sherpawebinar @MattBaileySays • @ToddLebo
    18. 18. Narrative “The Voice of Reason” “Your Friend, Your Guide” “The Entertainer” “Fear: What if?” #sherpawebinar @MattBaileySays • @ToddLebo
    19. 19. the Medium is theMessage #sherpawebinar @MattBaileySays • @ToddLebo
    20. 20. #sherpawebinar@MattBaileySays • @ToddLebo
    21. 21. All Channelsare NOT Equal #sherpawebinar @MattBaileySays • @ToddLebo
    22. 22. Identify the best medium for your message #sherpawebinar @MattBaileySays • @ToddLebo
    23. 23. BLOGS WEBSITES #sherpawebinar @MattBaileySays • @ToddLebo
    24. 24. BLOGS WEBSITES 55% More Visitors 97% More Links 434% More Pages #sherpawebinar @MattBaileySays • @ToddLebo HubSpot, 2010
    25. 25. #sherpawebinar@MattBaileySays • @ToddLebo
    26. 26. InteractionSupportResearchEducationNetworkingNews #sherpawebinar @MattBaileySays • @ToddLebo
    27. 27. When to use Blogs• Increase Search Visibility• Build for Long-Tail Content• Community and Market Education• Communicate High-Trust Content• Build Lists, Conversions and Reach• Build Brand Value and Equity #sherpawebinar @MattBaileySays • @ToddLebo
    28. 28. Sources used to begin a search for infoon branded products: Retailer Twitter Search Facebook Brand websiteeMarketer, May, 20102010 Social Shopping Study #sherpawebinar @MattBaileySays • @ToddLebo
    29. 29. Successful Searches Sessions 1 in 4 42% 44% Require Last a DayComScore & Microsoft, 2012 Refinement or More #sherpawebinar @MattBaileySays • @ToddLebo
    30. 30. Email is IncreasingOverall: Increasing by 28%Mobile: Dominant activity at 41% Source: ExactTarget, 2010 #sherpawebinar @MattBaileySays • @ToddLebo
    31. 31. 58% Check Email 20% Portal or Search Engine 11% Facebook Source: ExactTarget, 2010 #sherpawebinar @MattBaileySays • @ToddLebo
    32. 32. 93% Subscribers38% Fans5% Followers Source: ExactTarget, 2010 #sherpawebinar @MattBaileySays • @ToddLebo
    33. 33. Subscribers - Fans - Followers Source: ExactTarget, 2010 #sherpawebinar @MattBaileySays • @ToddLebo
    34. 34. The third largest website in the worldThe 2nd most popular search engine4 Billion views a day60 Hours of video uploaded every 60 seconds3 billion hours of video are watched each month #sherpawebinar @MattBaileySays • @ToddLebo
    35. 35. When to use YouTube• “See it to Believe it”• Highly Visual• “Portable” reach• Re-Publishable• Influence Search Results• Present Content in Different Methods• Extend Reach• Earned Media Content #sherpawebinar @MattBaileySays • @ToddLebo
    36. 36. #sherpawebinar@MattBaileySays • @ToddLebo
    37. 37. #sherpawebinar@MattBaileySays • @ToddLebo
    38. 38. #sherpawebinar@MattBaileySays • @ToddLebo
    39. 39. YouTube + Google• Enhance Rankings• Additional Channel for Rankings• Increased Visibility• Influence Search Results #sherpawebinar @MattBaileySays • @ToddLebo
    40. 40. #sherpawebinar@MattBaileySays • @ToddLebo
    41. 41. #sherpawebinar@MattBaileySays • @ToddLebo
    42. 42. When to use Pinterest• Highly Visual• Create Idea Lists• Re-Publishable Reach• Discover Motivations & Networks• Extend Reach• Earned Media Content• Develop for others to use• Ideal for Narrow Focus #sherpawebinar @MattBaileySays • @ToddLebo
    43. 43. #sherpawebinar@MattBaileySays • @ToddLebo
    44. 44. 161 million members in over 200 countries4.2 billion searches in 201122% of members access by mobile device Most affluent membership #sherpawebinar @MattBaileySays • @ToddLebo
    45. 45. Expectations for Twitter1.Access to Celebrities2.Access to News3.Access to Brands ExactTarget, 2010 #sherpawebinar @MattBaileySays • @ToddLebo
    46. 46. Why Follow Brands?1. Give Feedback2. Provide Ideas3. Insider Information4. Freebies & Discounts ExactTarget, 2010 #sherpawebinar @MattBaileySays • @ToddLebo
    47. 47. Reasons to Fan or Follow Incentives 77% Discounts 46% Solve Problems 39% Entertain 28% Interact 26% Market Directly 21% Source: Cone, November 2010 #sherpawebinar @MattBaileySays • @ToddLebo
    48. 48. #sherpawebinar@MattBaileySays • @ToddLebo
    49. 49. #sherpawebinar@MattBaileySays • @ToddLebo
    50. 50. When to use Twitter• Immediacy• Time-Sensitive Information• Utilizing Follower Networks• Direct Consumer Contact with Brand• Direct Consumer Contact with Experts• Samples, Discounts & Freebies• Insider Information #sherpawebinar @MattBaileySays • @ToddLebo
    51. 51. 1 Connection2 Self Expression3 Entertainment #sherpawebinar @MattBaileySays • @ToddLebo
    52. 52. 70%Being a FAN Fans of Brands does NOT mean Marketing ExactTarget, 2009 #sherpawebinar @MattBaileySays • @ToddLebo
    53. 53. You own all of the content and information you post on Facebook, and you can control how it is shared through your privacy and application settings. In addition: When you publish content or information using the Public setting, it means that you are allowing everyone, including people off of Facebook, to access and use that information, and to associate it with you (i.e., your name and profile picture).For content that is covered by intellectual property rights, like photos andvideos (IP content), you specifically give us the following permission, subject toyour privacy and application settings: you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to useany IP content that you post on or in connection with Facebook (IP License).This IP License ends when you delete your IP content or your account unless yourcontent has been shared with others, and they have not deleted it. #sherpawebinar @MattBaileySays • @ToddLebo
    54. 54. Facebook Users: 11 Hours a Month 13500 13500 8450 5040 2010 700Facebook Eating TV Other Working Sleeping HubSpot; Facebook Pressroom, 2011 #sherpawebinar @MattBaileySays • @ToddLebo
    55. 55. Conversation #sherpawebinar @MattBaileySays • @ToddLebo
    56. 56. When to use • Conversation • Sharing • Social Interaction • Reach Targeted Segments • Stories #sherpawebinar @MattBaileySays • @ToddLebo
    57. 57. Change #sherpawebinar @MattBaileySays • @ToddLebo
    58. 58. Planning: Develop a Marketing Strategy #sherpawebinar @MattBaileySays • @ToddLebo
    59. 59. STEP 1: What People Want #sherpawebinar @MattBaileySays • @ToddLebo
    60. 60. KeywordDiscovery.com #sherpawebinar@MattBaileySays • @ToddLebo
    61. 61. STEP 2: When dothey Want it #sherpawebinar @MattBaileySays • @ToddLebo
    62. 62. STEP 2a: Build long-term a Content Plan #sherpawebinar @MattBaileySays • @ToddLebo
    63. 63. #sherpawebinar@MattBaileySays • @ToddLebo
    64. 64. #sherpawebinar@MattBaileySays • @ToddLebo
    65. 65. #sherpawebinar@MattBaileySays • @ToddLebo
    66. 66. #sherpawebinar@MattBaileySays • @ToddLebo
    67. 67. STEP 2b: Create aContent daily Plan #sherpawebinar @MattBaileySays • @ToddLebo
    68. 68. #sherpawebinar@MattBaileySays • @ToddLebo
    69. 69. STEP 2c: Plan annual Content #sherpawebinar @MattBaileySays • @ToddLebo
    70. 70. www.HolidaysForEveryday.com Monthly Events: American Heart Month American History Month Black History Month National Wild Bird Feeding Month Childrens Dental Month International Friendship Month International Boost Your Self-esteem Month National Blah Buster Month National Cherry Month National Grapefruit Month National Snack Food Month National Wild Bird Feeding Month Responsible Pet Owners Month National Embroidery Month Scouting Month Potato Lovers Month National Crime Prevention Month #sherpawebinar @MattBaileySays • @ToddLebo
    71. 71. STEP 3: Develop aPublishing Schedule #sherpawebinar @MattBaileySays • @ToddLebo
    72. 72. Publishing Content 1. Introduce 2. Develop 3. Close #sherpawebinar @MattBaileySays • @ToddLebo
    73. 73. Mo. Content Intro Introduction Develop Development Close date/distribution date/distribution date/medium Article 1 Nov 1 article 1: Twitter Dec 1 article 1: Blog Jan 3 - return to School: TwitterJan Article 2 Nov 10 article 2: Facebook Dec 10 article 2: Blog Jan 10: T / FB Article 3 Nov 20 article 3: article distribution Dec 18 article 3: Article article 3: T Article 1 Dec 1 article 1: Local Newspapers Jan 3 article 1: Blog Feb 3: content: T/BFeb Article 2 Dec 5 article 2: Facebook Jan 10 article 2: Blog Feb 14: Valentines - T / FB Article 3 Dec 15 article 3: Magazine, Contest Jan 24 article 3: Article Feb 23: FB Article 1 Jan 10 article 1: YouTube Feb 10 article 1: Blog Mar 3: FBMar Article 2 Jan 15 article 2: Facebook Feb 20 article 2: Blog Mar 10: T / FB Article 3 Jan 20 article 3: Facebook - Twitter Feb 25 article 3: Article Mar 24: T / FB Article 1 Feb 30 article 1: Facebook Mar 5 article 1: Blog Apr 3: Spring - TApr Article 2 Mar 10 article 2: article distribution Mar 10 article 2: YouTube Apr 10: T / FB Article 3 Mar 20 article 3: Facebook Mar 20 article 3: Article Apr 3: FB Article 1 Mar 1 article 1: Twitter Apr 10 article 1: Blog May 3: School pics- FB/ BMay Article 2 Mar 10 article 2: Twitter/Facebook Apr 16 article 2: Blog May 10: T / FB Article 3 Mar 20 article 3: article distribution Apr 20 article 3: Article May 13: T Article 1 Apr 10 article 1: Facebook May 5 article 1: Blog Jun 3: Schools Out: T / FBJun Article 2 Apr 18 article 2: Twitter May 16 article 2: Blog Jun 10: T / FB Article 3 Apr 25 article 3: Facebook/Blog May 24 article 3: Article Jun 30: T/FB Article 1 May 10 article 1: Twitter Jun 1 article 1: Blog Jul 4: Independence Day: T/FBJul Article 2 May 18 article 2: Facebook Jun 14 article 2: Blog Jul 10: T / FB Article 3 May 23 article 3: article distribution Jun 20 article 3: Article Jul 31: FB Article 1 Jun 10 article 1: YouTube Jul 1 article 1: Blog Aug 3: TAug Article 2 Jun 18 article 2: article distribution Jul 15 article 2: Blog Aug 10: T / FB Article 3 Jun 20 article 3: Article Jun 25 article 3: Article Aug 3: School - T / FB Article 1 Jul 8 article 1: Facebook Aug 1 article 1: Blog Sep 3: Labor Day: T/BSep Article 2 Jul 15 article 2: article distribution Aug 11 article 2: Blog Sep 10: T / FB Article 3 Jul 24 article 3: Article Aug 24 article 3: Article Sep 15: FB Article 1 Aug 10 article 1: YouTube Sep 1 article 1: Blog Oct 3: TOct Article 2 Aug 14 article 2: Blog Sep 12 article 2: Blog Oct 10: T / FB Article 3 Aug 21 article 3: article distribution Sep 18 article 3: Article Oct 31: FB Article 1 Sep 6 article 1: Facebook Oct 1 article 1: Blog Nov 3: holidays - T/BNov Article 2 Sep 15 article 2: article distribution Oct 10 article 2: Blog Nov 25: T-Day - T/ FB Article 3 Sep 22 article 3: Facebook Oct 26 article 3: Article Nov 26: Black Friday - T/FB Article 1 Oct 20 article 1: Facebook Nov 15 article 1: Blog Dec 3: holidays: FBDec Article 2 Oct 28 article 2: Blog Nov 20 article 2: YouTube Dec 20: shopping - T / FB Article 3 Nov 4 article 3: Twitter Dec 3 article 3: Article Dec 26: Christmas - T /FB #sherpawebinar @MattBaileySays • @ToddLebo
    74. 74. Market leaders including American Express, LinkedIn, HP, andhundreds more rely on Eloqua to ensure every component of theirmarketing works harder. Our goal is to help our customers become thefastest growing companies in their categories.Eloqua provides Modern Marketers with the Expertise, Education and Technologyneeded to help drive revenue • The most powerful marketing automation platform available • Dedicated modern marketing expertise and services • Comprehensive education and training to maximize your investment For more information visit www.eloqua.com call 866-327-8764 or email demand@eloqua.com #sherpawebinar @MattBaileySays • @ToddLebo
    75. 75. http://amzn.to/MBbook #sherpawebinar @MattBaileySays • @ToddLebo
    76. 76. STEP 4:Measure Model & #sherpawebinar @MattBaileySays • @ToddLebo
    77. 77. #sherpawebinar@MattBaileySays • @ToddLebo
    78. 78. Segment AnalysisAnchor term: Map 14,392 visitors 2.13 minutes average time on site 4.5 average page views 43.6% of visits less than 5 seconds 72.7% (10,466) enter at old landing page 20.2% (2,909) enter at Homepage 5.8% (834) enter at Maps 0.46% (67) Conversion Rate #sherpawebinar @MattBaileySays • @ToddLebo
    79. 79. #sherpawebinar@MattBaileySays • @ToddLebo
    80. 80. Maps #sherpawebinar @MattBaileySays • @ToddLebo
    81. 81. Search Term Seasonal Variation Bookings DemographicsPsychographic Profile #sherpawebinar @MattBaileySays • @ToddLebo
    82. 82. #sherpawebinar@MattBaileySays • @ToddLebo
    83. 83. #sherpawebinar@MattBaileySays • @ToddLebo
    84. 84. Track Growth Search term: “maps”Initial +2 years• 14,000 Visitors • 42,000 Visitors• 2:13 time on site • 7:31 time on site• 4 page views • 10 page views• 43% bounce rate • 12% bounce rate• 0.5% conversion • 4% conversion• $0.20 /visitor • $5.60 /visitor #sherpawebinar @MattBaileySays • @ToddLebo
    85. 85. #sherpawebinar@MattBaileySays • @ToddLebo
    86. 86. How are you using analytics?Take our analytics survey here: meclabs.com/survey…and we’ll send you a FREE special reporton how to better optimize your webpagesfor higher conversion rates. #sherpawebinar @MattBaileySays • @ToddLebo
    87. 87. Thank You Todd W. Lebo Senior Director of Content & Business Development MarketingSherpa/MECLABS @ToddLebo Matt Bailey President SiteLogic , Inc. @MattBaileySays #sherpawebinar @MattBaileySays • @ToddLebo
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